We can’t get over Hailey Bieber’s new fall hair color

New trend alert!

Hailey Bieber attends ELLE's 27th Annual Women In Hollywood Celebration, presented by Ralph Lauren and Lexus, at Academy Museum of Motion Pictures on October 19, 2021 in Los Angeles, California
(Image credit: Getty Images / Emma McIntyre / Staff)

We can officially add Hailey Bieber's name to the ever-growing list of celebrity hair transformations. Yes, Hailey Bieber has a new hair look for fall—and we’re totally into the new natural look.

Joining the likes of Billie Eilish who went blonde and broke the internet, not to mention Bella Hadid’s bright red bob hairstyle, Hailey Bieber has also changed up her look.

She has officially ditched her signature blonde hair and hopped right off the ‘bronde’ trend by going full-on brunette. This new look is actually really similar to her natural hair color—if you didn’t already know that she wasn’t a natural blonde.

The model showed off her new brunette locks on Instagram, giving us all serious inspo for fall. The post debuting her new, dark locks now has over 3.5 million likes, with many famous names commenting and sharing their love for the new look.



Bebe Rexha commented saying: “Love love this color.”

Khloe Kardashian, who also recently rocked brunette hair wrote: “You are STUNNING” and Addison Rae—a natural brunette too—said: “and she’s beautiful.”

We also got to see her new sultry look in Tiffany’s new campaign, which sees Hailey iced up with diamond rings.  

Her husband, Justin Bieber is also clearly a fan, as he has also shared the snap to his own Instagram feed, with the caption: “Baby.”

Hailey, who has graced us all with her skincare routine, has proved yet again she can pull off any hair color—remember the iconic pink faze? But we definitely have a soft spot for natural, brunette Hailey.

So we’re just going to add every picture we can find of her new look to our Pinterest hair board...

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.