A look into Hailey Bieber's skincare routine—from her AM glow-getting products to her double cleansing PM ritual

Want the DL on Hailey Bieber's skincare routine? Here are all the products and method she uses to maintain her radiant skin

Hailey Bieber's skincare routine: Hailey Bieber pictured in a black dress at the 2021 Met Gala alongside products from Tower 28, The Ordinary and Drunk Elephant/in a pink and orange template
(Image credit: Getty Images/ Theo Wargo/ Products from Tower 28/ The Ordinary and Drunk Elephant)

Much like Hailey Bieber's glazed donut nails, her flawless skin has become nearly as famous as the model/Rhode Beauty mogul herself—so here's a peek inside Hailey Bieber's skincare routine, from her favorite sunscreens for her face to her go-to products for double cleansing. 

Hailey Bieber's name has become pretty synonymous with skincare and the clean-girl trend of natural, glowing making—especially now that her own viral skincare products have hit the market. And while we now know the ins and outs of Hailey's favorite makeup products, especially when it comes to her glazed foundation look, her skincare routine is the secret we all want to be let in on.

Luckily for us though, Hailey doesn't gatekeep her go-to's—in fact across her TikTok account and YouTube channel (not to mention those Vogue Beauty Secret videos), she's given us a comprehensive breakdown of her day and night routines.

So, if you want to learn her skincare product order and favorite brands and skincare ingredients—stay tuned, we've got all the intel for you!

What is Hailey Bieber's skincare routine?

Hailey's AM skincare routine

Hailey is a big believer in skin prep before makeup, telling Vogue: "The most important step to me [in a routine] is always is the skin-care prep. I think it really helps with the way your make-up turns out and the way your make-up sits on the skin." So her morning rountine is key! 

Hailey revealed on her YouTube Channel, that in the AM she loves applying a mask and eye patches. While she doesn't do it every morning, when it comes to a busy day of work, she likes to go all out. 

She's also a big fan of facial and cryotherapy tools (like ice globes for instance), in her Skin Prep video she demonstrated uses a vibrating tool over her eye patches, to help depuff and work in all the undereye skincare goodness.

She then follows up with a foamy/cream cleanser—the Ranavat Botanics Luminous Ceremony Cream Cleanser (linked below) to be exact—before following up with the peptide serum. While she used to use the Biba Los Angeles Plant Stem Cell Peptide Serum (as per the video), now that her Rhode Peptide fluid is out, she often tends to opt for her own products. If you're not yet been able to snap any Rhode offerings for yourself though, this Biba serum is a good alternative.

On numerous occasions Hailey has also shared a top skincare tip for between the cleanser/serum faze, explaining that she likes to leave her face slightly damp before applying her serums and this helps the product soak into the skin better.

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♬ Aesthetic - Tollan Kim

We've also spied that Hailey's a fan of this affordable, Tower 28 SOS Daily Rescue Facial Spray, for when her skin is feeling irritated and needs a bit o f TLC. Adding this one to our basket, as we type!

Following her serums and Rhode Glazing Fluid steps, Hailey always applies sunscreen—one of her favourites is known to be the Elta MD Tinted sunscreen.

Hailey's PM skincare routine

As for the PM, the first step in the Hailey's nighttime skincare routine is a double cleanse. She starts with an oil cleanser to help break down her makeup (a tip that she claims has been a real game-changer for her skin).  

She then follows it up with another gentle cleanser, revealing in her 'Go To Bed With Me' video for Harper's Bazaar that she's a big fan of The Ordinary's Squalane cleanser. 

She then uses a toner, followed by her fave step,  a peptide serum, which she applies to damp skin. The model also loves to use serums with niacinamide, which is also one of her all-time favourite skincare ingredients thanks to it's pore-tightening and hydration powers.

Plus, when it's cold out, she then applies a thin layer of one of the best moisturizer for dry skin to help fend off the harsh effects of wintery weather. And if Hailey Bieber is dealing with a breakout on her skin, then her go-to is a bit of dermatologist-prescribed spot treatment, to heal the pimple overnight. 

Finally, she applies a retinol eye cream to her under-eyes and lids. She's also previously let slip that she's a big fan of the Aquaphor lip balm to ward off any chaps or dryness.

What does Hailey Bieber use on her skin?

So, through all our internet sleuthing, we've pinpointed a few key products that make an appearances in Hailey's skincare routine, from affordable cleansers to luxurious eye patches.

Get your debit cards at the ready folks, if you're anything like us—you'll need these products in your routine from now on...

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The Ordinary Squalane Cleanser 

RRP: $19.90/£13.90

Starting off strong with an uber affordable cleanser that you can easily slot into your skincare routine is The Ordinary's squalene cleanser.

Hails again uses this as part of her double cleanse routine. The formula is <a href="https://www.myimperfectlife.com/how-to/are-products-non-comedogenic" data-link-merchant="myimperfectlife.com"">non-comedogenic and works to break down, dissolve and remove makeup to leave your skin feeling fresh and squeaky clean!


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MARA Natural Chia + Moringa Algae Enzyme Cleansing Oil

RRP: $58

As mentioned, Hailey loves a cleansing oil as part of her evening double cleanse routine. This plant based enzyme cleansing oil has featured in a few of Hailey's skincare videos and it's no wonder, as it works to brighten, hydrate and gentle melt away makeup and impurities. 


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Drunk Elephant F-Balm™ Electrolyte Waterfacial Mask

RRP: $52/£45

Hailey has also shared on her Instagram Story that she's a big fan of the Drunk Elephant Electrolyte Waterfacial Mask. This cooling overnight mask works to visibly plump and restore the skin.


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Ranavant Botanics Luminous Ceremony Cream Cleanser 

RRP: $45/£45

Hailey has previously revealed she was a fan on this cleanser. The creamy formula means it's gently on the skin and nourishing, working to melt away any dirt, makeup or impurities left on the skin.


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Wander Beauty Baggage Claim Gold Under Eye Masks

RRP: $26 (US only)

Hailey is also a lover of these bougie-looking gold eye masks, sharing in one of her YouTube videos that she likes to use them alongside a mask.


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Tower 28 SOS Daily Rescue Facial Spray

RRP: $12/ £12

Hailey said she uses this spray, along with her Rhode products when her skin is feeling inflamed and irritated.

The hypoallergenic formula uses Hypochlorous Acid, a naturally occurring organic compound found in your body's own defense system, too soothe and renew your stressed out skin. Plus it's made with 100% recycled packaging


If you're after even more Hailey-approved skincare—according to Women's Health, Bieber is also a fan of SkinCeuticals and uses their C E Ferulic, one of the best vitamin C serums around. Other brands that have been spotted on her Instagram Stories include, Augustinus Bader and of course, Dr. Barbara Sturm.

Whatever it is that keeps her skin looking great, we'll happily take a slice of it.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.

With contributions from