Kim Kardashian's response to those belly button photoshop claims is gold

Justice for Kim’s belly button!

Kim Kardashian attends the 2022 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California.
(Image credit: Getty Images / Axelle/Bauer-Griffin/FilmMagic)

Now we’ve seen a fair few "photoshop fails" in our time, but we're not sure that Kim Kardashian’s belly button is one of them. The reality star and SKIMS founder has responded in the most iconic way to the rumors that she edited out her belly button in her latest Instagram post.

In the age of social media, seeing influencers and celebrities edit and use filters on their selfies is nothing new. In fact, the Kardashians have found themselves in the firing line over photoshopping their snaps on more than one occasion—with fans claiming they’ve spotted wiggly walls, distorted floors and now apparently missing belly buttons…

This all began after Kim posted a carousel of summery snaps on her Insta, where she was wearing a nude set of SKIMS undies. She was pictured standing by the pool, looking cute and wearing what some fans were theorizing to be her boyfriend Pete Davidson’s sweatpants—pretty inconspicuous right?

A post shared by Kim Kardashian (@kimkardashian) (opens in new tab)

A photo posted by on

Well apparently not, as fans quickly flooded the comments claiming that her belly button was missing—with one commenting: “You forgot to leave in your bellybutton!”

So where did Kim K’s belly button supposedly go? According to Kim, nowhere. The star took to her Instagram story to defend herself, sharing screenshots of a Daily Mail and Page Six article about said rumors and writing: “Come on guys…this is so dumb! Claiming I photoshopped out my belly button????”

She then had the most iconic response to these claims, posting: “Belly Button insecurities?? Well…why don’t you head over to skims.com to conceal that saggy belly button of yours with a great pair high waisted underwear like I did! You’re welcome!!!”

We would also like to point out that if you look really hard you can definitely make out the shadow of her belly button—but really all this means is that Kim can now add ‘belly button concealing’ to the high-waisted underwear’s product description…

So if this story has put you in the mood to shop for some SKIMS, for all your underwear and potential belly button needs—we’ve got you covered.

Kim Kardashian's 'belly button concealing' SKIMS underwear

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SKIMS Fits Everybody Scooped Stretch-Woven Bra

RRP: $32/£‌32

This is the bra Kim looks like she's wearing in her pool-side snaps. It comes in nine different skin-tone/nude shades and five colorful seasonal shades and is designed to give lift and support while still being comfortable. It's an everyday staple bra and definitely belongs high on the list of best bralettes (opens in new tab).

It's ideal for wearing under t-shirts and we reckon she's wearing the shade 'Sand.'


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SKIMS Fits Everybody High-Waisted Thong

RRP: $20/£20

These are the magical belly-button covering pants, that you can mix and match with all the SKIMS bras. They're lining is made from 100% cotton and are designed to prevent digging and visible panty lines, giving you a seamless look and a second-skin feel.


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SKIMS Fits Everybody Triangle Stretch-Woven Bra

RRP: $32/£32

This cute triangle bra can be mixed and matched with pretty much all the SKIMS undies. It has adjustable straps and is seamless, making it perfect to wear underneath everything! 


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SKIMS Sculpting Mid-Rise Stretch-Woven Briefs

RRP: $32/£32

The sculpting briefs come up mid-way up your torso, and are ideal for cinching your waist in jeans, skirts and dresses.


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SKIMS Fits Everybody Square-Neck Stretch-Jersey Body

RRP: $58/£56 

This bodysuit features a concealed popper fastening at the gusset, shoulder straps, a square neck, and a V-string at back. It's the perfect everyday bodysuit to pair with jeans and if you're a love of Kim's style—leather pants!


Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.