Beauty lovers are going wild for the KVD Beauty Good Apple Foundation on TikTok

Here's where you can still get your hands on the TikTok famous KVD Beauty Good Apple Foundation

KVD Beauty Good Apple Foundation
(Image credit: KVD Beauty)

The KVD Beauty Good Apple Foundation Balm is the latest make-up product to go viral on TikTok, with retailers across the globe now struggling to keep it in stock. (Remember THAT viral Maybelline Sky High mascara? You couldn't get your hands on it for weeks. )

A full coverage and buildable foundation balm, the KVD Beauty Good Apple Foundation promises to look like healthy skin with absolutely no flashback. It's designed for complexions that are on the dry side, so if you're oily the brand recommends setting with powder to keep it in place. It also comes in completely recyclable packaging – not a pump in sight. We love to see it!

When a beauty product goes viral for positive reasons, shoppers jump on the fact that it's clearly worth the spends. Case in point: some shades are now completely sold out both at Ulta and on the KVD Beauty website. So, what do beauty lovers say makes this foundation so good? Let's investigate.

KVD Beauty Good Apple Skin Perfecting Foundation Balm, $38, Ulta (UK £29, Boots)

KVD Beauty Good Apple Skin Perfecting Foundation Balm, <a href="" data-link-merchant=""" target="_blank" rel="nofollow">$38, Ulta (UK <a href="" data-link-merchant=""" data-link-merchant=""" target="_blank" rel="nofollow">£29, Boots)

A buildable vegan foundation that promises full coverage while still looking like healthy and radiant skin.

What makes the KVD Beauty Good Apple Foundation so good?

The main thing that TikTokkers have been praising is how well the Good Apple foundation covers skin concerns like blemishes, dark circles and redness.

"Wow, covers all my redness, full coverage but lightweight, looks like velvet on the skin," one user enthused. "Oh my god, yes!"

Another was visibly shocked at how good the foundation's coverage is with just the one swatch. "Are you kidding me right now? It covers my dark circles," she gasped. "Oh my goodness. It is amazing, it's selling out very fast, you guys better go get it."


Is this actually worth the hype or wut??????I try NEW KVD Beauty Good Apple Foundation Balm! @KVDBeauty #AD #goodapple

♬ original sound - GLAMZILLA

#stitch with @glamzillaxo KVD NEW FOUNDATION IS...😱 @kvdbeauty #kvd #kvdbeauty #foundation #newmakeup

♬ original sound - Krissy M

KVD Beauty Good Apple Foundation review

I was lucky enough to get my hands on the KVD Beauty Good Apple Foundation to put it to the test for myself. It has very full coverage but blends well, so I recommend buffing in a very small amount at first and building up from there (if you prefer lighter coverage, this isn't for you). The finish is a lovely, healthy glow that, as promised, looks like healthy skin and looks great on camera.

While it is designed for drier skin types, applied straight from the pan it can cling to dry patches, so be sure to moisturize any of these areas well before applying and/or use the damp beauty sponge method to build up coverage. If you have oily skin, set with a little powder to keep the balance between glowy and shiny right throughout the day.

Fans of posh packaging may not love the plastic casing, but it is completely recyclable, which is quickly becoming a must for beauty brands and the need to appeal to an ever-more conscious consumer. This isn't something that bothers me much, as I care more about the product inside, but for the price some customers may expect something that feels more luxe. 

The KVD Beauty Good Apple Foundation is available in 40 different shade options and costs $38 (£29 in the UK). There are definitely cheaper foundations out there but, considering how full the coverage is, it should last you a fair while.

All in all, I am very into the healthy glow this foundation gives me, and I'll definitely be using it again!

Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.