This liquid liner pen is so popular it sells once every 30 seconds

KVD Vegan Beauty's Tattoo Eyeliner has had a makeover for its 10th birthday

close up of woman applying liquid eyeliner
(Image credit: PeopleImages via Getty Images)

Some beauty products are so iconic and well loved that over the years they've truly achieved cult status. Take, for example, the KVD Vegan Beauty Tattoo Eyeliner, which sells once every 30 seconds around the world.

An Ulta best seller with more than 1,500 five-star reviews, this is easily one of the most famous liquid liners on the planet. A pen eyeliner with a super precise nib, it has ultra black pigments and is waterproof and smudge resistant for an all day cat-eye flick.

What's more, the iconic Tattoo Eyeliner has now had a makeover in honor of its 10th anniversary, now available in limited edition red packaging. In the US and Canada, 5% of profits from sales of the red Tattoo liners will be donated to the United Nations Foundation's Girl Up, with a minimum donation of $28,000 pledged.

Shop the KVD Vegan Beauty Tattoo Eyeliner

KVD Beauty Cat Eye For A Cause, $21, Ulta

KVD Beauty Cat Eye For A Cause, $21, Ulta (UK £18, Boots)

A limited edition red version of the iconic Tattoo Eyeliner in honour of the iconic beauty buy's 10th birthday.

KVD Vegan Beauty Tattoo Eyeliner, $21, Ulta

KVD Vegan Beauty Tattoo Eyeliner, $21, Ulta (UK £18, Boots)

The original vegan eyeliner for a feline flick that lasts all day, this ultra black ink is the holy grail in liquid liner.

"The most important thing is the tool," says Daniel Chinchilla, celebrity make-up to artist Ariana Grande and the brand's ambassador. "I love the KVD Vegan Beauty Tattoo Liner because the brush is so precise and so thin, you’re able to create a really small flick, and then also build and make it thicker as you go." And that's exactly what we want in a liquid eyeliner, amirght?

Next up, be sure to read up on this winged eyeliner hack which will truly change your life. Adding this KVD buy to our baskets in 3, 2...

Lucy Abbersteen
Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.