The iconic makeup mogul is expanding her repertoire: Kylie Swim is on the way, according to a scantily-clad Instagram sneak peek from Ms. Jenner herself. If her lip kits are any indication, number two on the "Which Kardashian is the richest?" list is bound to embark on another wildly huge business venture.
On Monday, August 16th, while wearing a sunset-toned one-piece (a very generous term for the skimpy cut-out suit), Kylie Jenner teased her new line on Instagram stories, writing: "Working on @kylie swim and I can’t wait to share."
- Is Kylie Jenner pregnant? This fan theory will make you think so
- Are Kylie Jenner and Travis Scott back together? Here's what fans are saying
- This Kylie Jenner-approved £15 lotion has been named the best acne treatment
Throughout her snippets on Stories, Jenner also tagged @kylieswim, a new page for her brand. Although there's only one post, she's already amassed 288,000 followers in a matter of 24 hours. Honestly, would you expect anything less?
"Coming soon..." she wrote. If you're thinking about picking up one of the swimsuits when the line hits stores, you will want to lather on the SPF liberally. There will be plenty of skin on full display.
According to Page Six, Jenner filed legal documents to trademark both “Kylie Swim” and “Kylie Swim by Kylie Jenner" earlier this year. The line will likely include swimsuits, towels, sunglasses and other beach-approved accessories.
Take a sneak peek at Kylie Swim
A photo posted by on
Though summer's end seems like an odd time to promote a debut swimsuit line, we'll cut Kylie some slack: Kylie Cosmetics relaunched in July with cleaner products than ever before.
The brand touts many new values, including being vegan, gluten-free, paraben-free, and cruelty-free. Plus, there was a new product included with the relaunch—the Kyliner Gel Pencil.
Available in 15 shades, the Kyliner Gel Pencil consists of an ultra-creamy, ultra-gliding formula that's vegan and cruelty-free.View Deal
"Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board but to never sacrifice performance," Jenner said in a press release.
We'll keep you posted when the sexy swimsuits surface.
Danielle is a writer for My Imperfect Life, where she particularly enjoys covering lifestyle and entertainment news. She was previously the editor of Time Out New York Kids and a news editor at Elite Daily. When she's not working, you can find her reading a good book and enjoying a cup of coffee. Follow her @dvwrites.
What is cottagecore? Here's how to get the dreamy look that everyone is obsessed with
The trend that took over the internet idealizes a slow rural life with flowy fairytale-like fashion to accompany it
By Rylee Johnston •
Cher Horowitz outfit inspo: these pieces will have you looking like a total Betty
Forget about the 90s? As if!
By Naomi Jamieson •
The best-dressed celebrities at the Met Gala 2021
Check out all the best-dressed celebrities from The Met Gala 2021, including Billie Eilish, Lil' Nas X and Rihanna
By Sunil Makan •
Billie Eilish used her Met Gala 2021 look to end the sale of fur at this major designer
It was more than just a modern-day Marilyn moment—that Billie Eilish Met Gala 2021 ensemble was fashion activism
By Christina Izzo •
Best silver huggies earrings: these mini-hoops will upgrade any look
From simple pairs to special-occasion sparklers, these silver huggies earrings add oomph to your jewelry box
By Helen Wilson-Beevers •
Here's how to recreate all the best Rachel Green outfits
The 90s at its finest
By Naomi Jamieson •
These Zendaya and Timothée Chalamet fashion moments will live in your head rent-free
Fashion royalty Zendaya and Timothée Chalamet have unleashed some jaw-dropping looks on their 'Dune' promo tour
By Christina Izzo •
The new Skims Velour offerings will be your favorite fall loungewear
Hygge AND haute? Kim Kardashian's Skims Velour collection has you covered
By Danielle Valente •