Kylie Jenner teases her Kylie Swim launch—and the sneak peek leaves little to the imagination

Kylie Swim is "coming soon..."

Kylie Jenner attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
(Image credit: Getty/Toni Anne Barson)

The iconic makeup mogul is expanding her repertoire: Kylie Swim is on the way, according to a scantily-clad Instagram sneak peek from Ms. Jenner herself. If her lip kits are any indication, number two on the "Which Kardashian is the richest?" list is bound to embark on another wildly huge business venture. 

On Monday, August 16th, while wearing a sunset-toned one-piece (a very generous term for the skimpy cut-out suit), Kylie Jenner teased her new line on Instagram stories, writing: "Working on @kylie swim and I can’t wait to share." 



Throughout her snippets on Stories, Jenner also tagged @kylieswim, a new page for her brand. Although there's only one post, she's already amassed 288,000 followers in a matter of 24 hours. Honestly, would you expect anything less?

"Coming soon..." she wrote. If you're thinking about picking up one of the swimsuits when the line hits stores, you will want to lather on the SPF liberally. There will be plenty of skin on full display. 

According to Page Six, Jenner filed legal documents to trademark both “Kylie Swim” and “Kylie Swim by Kylie Jenner" earlier this year. The line will likely include swimsuits, towels, sunglasses and other beach-approved accessories. 

Take a sneak peek at Kylie Swim

Though summer's end seems like an odd time to promote a debut swimsuit line, we'll cut Kylie some slack: Kylie Cosmetics relaunched in July with cleaner products than ever before. 

The brand touts many new values, including being vegan, gluten-free, paraben-free, and cruelty-free. Plus, there was a new product included with the relaunch—the Kyliner Gel Pencil. 

Kylie Cosmetics, Kyliner Gel Pencil ($15, £14)

Available in 15 shades, the Kyliner Gel Pencil consists of an ultra-creamy, ultra-gliding formula that's vegan and cruelty-free.View Deal

"Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board but to never sacrifice performance," Jenner said in a press release.

We'll keep you posted when the sexy swimsuits surface.

Danielle Valente
Danielle Valente

Danielle is a writer for My Imperfect Life, where she particularly enjoys covering lifestyle and entertainment news. She was previously the editor of Time Out New York Kids and a news editor at Elite Daily. When she's not working, you can find her reading a good book and enjoying a cup of coffee. Follow her @dvwrites.