Milk Makeup (opens in new tab) is already a beauty favorite thanks to its TikTok-viral Hydro Grip Primer and iconic lip-and-cheek chubby sticks. And by the looks of the brand's latest releases, we're about to add even more Milk products to our makeup bags, stat.
Debuting on Friday, February 5th on the Milk Makeup website and February 12th on Sephora, the new beauty releases include products for lip, skin, eyes and cheeks.
The Electric Glossy Lip Plumper will retail for $25 and will feature a high-shine gel formula made with pout-boosting vegan collagen, Volulip™ technology and—get ready for it—Sichuan pepper. Yes, the very ingredient that gives your good Chinese takeout that lip-tingling thrum. Arriving just in time for some Valentine's Day (opens in new tab)smooches, the moisturizing, jojoba oil-infused plumper will be available in six sheer shades, from poppy peach to bolder burgundy.
Also launching on February 5th is Color Chalk ($18), a multipurpose crayon packed with powder pigment in 14 different shades. The product comes packaged in a peel-off wrapper and portable, reusable tube. Inside, the buildable formula can be used wet or dry, and is safe to wear on eyes as liner or shadow, cheeks as highlighter or blush, and lips to give your pucker a pop of color. It's just the kind of makeup product you need when you totally forgot you have a Zoom meeting in five and want to add a little something something to your bare face.
Lastly, Milk Makeup is rolling out a "new and improved" version of their fan-favorite Sunshine Skin Tint with SPF 30 ($42). The 3-in-1 product is a lightweight skin tint in 14 shades; a broad-spectrum, coral reef-safe sunscreen; and a moisturizing face oil, imbued with grapeseed, avocado and olive oils for that dewy, JLo glow. Talk about a triple threat.
Not only has the formula itself gotten an upgrade, but the packaging has also been given an eco-friendly makeover: along with a bigger click button for more seamless product flow from the refillable glass rollerball, the Sunshine Skin Tint now comes in a recyclable paper box instead of a wasteful plastic tube. Hooray for sustainable beauty brands!
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