There's no denying that the world is making a big effort when it comes to changing how our collective consumer habits impact the planet. From the best sustainable fashion brands to sustainable activewear and bamboo clothing, it's easier than ever to find eco-friendly buys.
This also extends to our beauty routines, with many of us thinking more about product packaging and the source of our skincare ingredients. In fact, according to a report by Power Reviews (opens in new tab), 76% of consumers (opens in new tab) are now seeking out sustainable products like—shampoo bars—meaning we're more susceptible than ever to make an eco-friendly change for the better. And this can be seen by the changes that people have made in society through those of us who live like Earth Day is everyday.
While great, this has of course also led to damaging phenomenons like the rise of greenwashing—a term used to describe when a company claims to operate by being environmentally and socially aware, making sure to shout about it in their adverts and marketing, of course, but they actually exaggerate or fail to carry out anything that they promise.
However, there are some brands who actually do the work, and do it well. Take the beauty industry as a prime example. Cosmetify Index report revealed the top 20 most popular sustainable beauty brands around the world—and it makes for pretty interesting reading.
The list, which was originally made in 2020, features the likes of Liz Earle, who over the years has made a big effort to go the extra mile for the planet. The company only use responsibly sourced ingredients, with a focus on natural actives from plant or marine sources.
Rituals also made the cut, with several natural and refillable products that work just like reuseable water bottles on offer, as well as projects that support women around the world.
The brand that bagged the top spot, however, was Origins which is known for its very sustainable track record. Having pledged to plant one million trees as part of its reforestation project, this skincare brand also made a promise back to reach net zero carbon emissions—the kind of commitment we need from all brands.
The top 20 most popular sustainable beauty brands
- Liz Earle
- Burt's Bees
- Bleach London
- Malin + Goetz
- REN Clean Skincare
- Maui Moisture
- Summer Fridays
- Herbivore Botanicals
- Neal's Yard Remedies
- Face Halo
- La Mer
- Codex Beauty
For more easy ideas for how to make your life more eco friendly, here are 10 small sustainable living steps (opens in new tab) you can take to improve your day-to-day routine.
How many of these sustainable beauty brands already feature in your regime?
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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