There's no denying that the world is making a big effort when it comes to changing how our collective consumer habits impact the planet. From the best sustainable fashion brands to sustainable face masks, it's easier than ever to find eco-friendly buys.
This also extends to our beauty routines, with many of us thinking more about product packaging and the source of our skincare ingredients.
In its 2020 report, Cosmetify Index has revealed the top 20 most popular sustainable beauty brands around the world – and it makes for pretty interesting reading.
The list features the likes of Liz Earle Beauty Co, who over the years has made a big effort to go the extra mile for the planet. The company only use responsibly sourced ingredients, with a focus on natural actives from plant or marine sources.
Rituals also made the cut, with several natural and refillable products on offer, as well as projects that support women around the world.
The brand that bagged the top spot, however, has a very sustainable CV. Having pledged to plant one million trees as part of its reforestation project, this skincare brand has also pledged to reach net zero carbon emissions. Can you guess who came out on top?
The top 20 most popular sustainable beauty brands
- Liz Earle
- Burt's Bees
- Bleach London
- Malin + Goetz
- REN Clean Skincare
- Maui Moisture
- Summer Fridays
- Herbivore Botanicals
- Neal's Yard Remedies
- Face Halo
- La Mer
- Codex Beauty
For more easy ideas for how to make your life more eco friendly, here are 10 small sustainable living steps you can take to improve your day-to-day routine.
How many of these sustainable beauty brands already feature in your regime?
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.
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