Netflix has been a godsend this last year—it's the source of all our favorite shows, from Bridgerton to Ginny & Georgia. With new content constantly coming to the streaming platform, and hit series like Bling Empire being renewed for more seasons, it’s honestly a scary thought to be without Netflix.
One of the main perks of Netflix and other streaming services like Amazon Prime is that you can have multiple profiles on the same account. Though they are intended for people who live in the same household, we all know someone who uses their friend's account—but sadly, that might be about to change.
Netflix has been trialing tests to see if people are using accounts that they are authorized to use. Some users have got messages saying: "If you don't live with the owner of this account, you need your own account to keep watching." Ouch!
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Users are being asked to prove if they live with the account holder and asked to verify the account with a code sent by email or text to the account owner.
Netflix has said they do hundreds of tests like this every year, in a statement reported by Sky News (opens in new tab): "This test is designed to help ensure that people using Netflix accounts are authorized to do so."
Thankfully for some, Netflix has said that although they are monitoring it, they have no "big plans" yet to crack down on password sharers.
It's no huge surprise that this is an ongoing issue. In Netflix's terms and conditions, it does say: "The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household."
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Despite password and account sharing, Netflix has still reaped the benefits of all of us being stuck inside, binge-watching everything their library has to offer. The platform had 37 million new subscribers in 2020 and racked in billions thanks to popular shows like Queen’s Gambit.
So relax for now, Netflix sponges, but watch this space—you might have to start paying for your own account very soon.
Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.
Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.
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