Tarte's 'Turn It Up, Throw It Back' sale is fueling our nostalgia with 65-percent-off makeup faves

We're talking ten-dollar Tarte Shape Tape, people!

woman having eyeshadow applied
(Image credit: Westend61 via Getty Images)

If your makeup vanity is looking a little sparse, Tarte will likely inspire you to stock up on a few (hundred) things to add some clutter to your space. But don't wait, beauty queens—you'll have to act fast to cash in on the brand's limited-time deals. 

From July 7th through 9th, Tarte will host its Turn It Up, Throw It Back sale (opens in new tab), which will allow you to take advantage of up to 65-percent off some of your favorite products, like the brand's famous Shape Tape concealer and Tarteist lip paint. 

Just type in code "MINE" at checkout and your exclusions will be factored in. Plus, while supplies last, you'll be able to snag a mini eyeshadow and mascara with a $55 purchase. 

What's more, the sale will reintroduce discontinued products that you thought were long gone. Channel those Ariel vibes with the Be A Mermaid & Make Waves Eyeshadow Palette, which includes 14 matte and metallic shades that are perfect for summer. The Love Trust & Fairy Dust Eye Palette takes advantage of floral hues with 10 eyeshadows and one highlighter—its pink and neutral shades will help you nail that ultimate flirty look.

Tarte Shape Tape concealer

(Image credit: Tarte)
(opens in new tab)

Tarte Shape Tape™ Star Squad (opens in new tab) | was $15, now $10

Get two travel-sized tubes of the brand's famous Shape Tape concealer for only ten bucks during the sale

Tarte be a mermaid & make waves eyeshadow palette

(Image credit: Tarte)
(opens in new tab)

Tarte Be a Mermaid & Make Waves Eyeshadow Palette (opens in new tab) | was $42, now $29

Fourteen metallic eye shadow colors range from neutral and aquatic colors to jewel tones.

Tarte tarteist™ quick dry matte lip paint

(Image credit: Tarte)
(opens in new tab)

Tarte Tarteist™ Quick Dry Matte Lip Paint (opens in new tab) | was $20, now $13

This full-coverage, matte-finish liquid lip is available in 13 flattering shades

Tarte love trust & fairy dust eye palette

(Image credit: Tarte)
(opens in new tab)

Tarte Love Trust & Fairy Dust Eye Palette (opens in new tab) | was $39, now $29

Ten eye shadows and one highlighter in neutral and pink tones.

Plus, you'll be able to feel good about stocking up your cart. The cruelty-free, environmentally-conscious items are your makeup bag's (and skin's) best friend. 

"Over the past two decades we’ve been committed to bringing our tartelettes more good-for-you glamour, staying true to the core values that they know, love, and expect from us," CEO Maureen Kelly said in a press release. 

In that case, we'll snag an extra eye shadow palette, just because!

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 


The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara. 


Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 


When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)