Deciem is launching The Ordinary Concealer this month and it costs less than $6
Adding this to our beauty wishlist, stat

Who doesn't love The Ordinary? The brand is one of our favourites for bargain skincare and make-up, and we've just got word of its exciting new addition – The Ordinary Concealer.
It's hard to believe that the brand is less than five years old, having taken the beauty world by storm when it launched in 2016 by proving that effective skincare doesn't have to cost the earth. It's since amassed legions of die hard fans who swear by the sell-out products, from the best retinol serums to niacinamide.
But back to the exciting news you're here for – the brand is launching its first ever concealer later this month, and we can't wait. Simply called "Concealer", it will retail for just $5.80 (£4.90) a bottle. Sign. Us. Up!
The formula comes in a small squeezy tube with a thin nozzle applicator, is both high-spreadability and buildable, and can be applied using either a brush or your finger. Available in 36 different shades, 21 of those correspond to The Ordinary's existing Serum and Coverage Foundation shades, with names correlating to skin undertones – P for pink, R for red, Y for yellow, etc.
The brand has also confirmed that the foundation shade ranges will be expanding later in the year to align with the new concealer shades. Hurrah!
It's fairly safe to assume that these new concealers will sell out in the blink of an eye; ahead of the foundation launch back in 2017, the waiting list was some 75,000 strong – and that was when the brand was only a year old. Best to have your card details at the ready on launch day!
The Ordinary Concealer will be available to shop globally from January 19 on Deciem's website. Until then, you can shop the foundations below.
-
-
The best sustainable jeans: the eco-friendly wardrobe upgrade
The best sustainable jeans to snap up now for an eco-friendly denim upgrade
By Charlie Bell •
-
The best upcycle ideas to try at home, from fashion to home decor
These 19 creative upcycle ideas add value to everyday unwanted items in your home
By My Imperfect Life •
-
Pixi Beauty Balm review: how good is this pigment packed BB cream?
Here's everything you need to know about this longwear BB cream that offers long term skincare benefits
By Amerley Ollennu •
-
Best eyeliner for beginners: 5 tried and tested picks anyone can use
Looking for the best eyeliner for beginners? From liquid to kohl and gel, these are our top picks
By Lucy Partington •
-
Revolution just dropped a new Friends collection at Ulta (including Joey's famous lipstick)
The third Friends-inspired line is available now at Ulta Beauty – and everything is under $20
By Lucy Abbersteen •
-
All the red carpet beauty secrets you never knew from an A-List makeup artist
Kay Montano shares the red carpet makeup secrets she's used on stars like Margot Robbie and Thandie Newton.
By Fiona Embleton •
-
‘Lip wings’ is the newest make-up trend for your biggest pout yet
The 'lip wings' look will give you real-life Bratz dolls vibes
By Kudzai Chibaduki •
-
The Ulta 21 Days of Beauty 2021 sale is still live—here's what we're buying
The Ulta 21 days of beauty sale is here and with savings of up to 50% here are all the best products to add to basket...
By Sunil Makan •
-
The 90s 'Supermodel Lip' is making a huge comeback - just ask Addison Rae and Lizzo
The 90s 'supermodel lip' is enjoying a renaissance and serving up all the beauty feels from that era.
By Fiona Embleton •
-
Giorgio Armani Luminous Silk foundation: Why we love this all-inclusive non-comedogenic formula
Giorgio Armani Luminous Silk foundation is one of the best non-comedogenic formulas we’ve come across, here’s why...
By Aleesha Badkar •