Pangaia isn’t just one of the best sustainable fashion brands, it's a movement. Launched in 2018, the materials science label focuses on solving environmental issues of the fashion industry through technology. The collections usually differ in fabrics and colours but not so often in styles. Think loungewear and sportswear but make it cool: hoodies, t-shirts, shorts, track pants. Their latest launch is the grape leather trainers (yes, you read it correctly) which sold out in just one day of pre-order. Seaweed fibres, recycled materials, vegetable dyes, flower petals are just some examples of how engaged Pangaia is in sustainability.
Prices range between $50 (£40) for their organic cotton cropped t-shirts and $149 (£117) for their hoodies. The fabrics and technologies are a constant change in their collections and these are reflected on the price. The same t-shirt style in organic cotton is $55 (£44) and in seaweed fibre $85 (£67). Their grape leather trainers are $245 (£194) and the flower down puffer jackets are between $590 (£428) depending on the length, quite expensive if compared to similar models from other brands - but they don’t need the same amount of time, research, and technology as the Pangaia ones. Their collections usually sell out quickly and are available exclusively online through their website (thepangaia.com).
Aligned with its values, the brand’s main source of inspiration is the environment. Every collection brings nature’s elements in different aspects. Their most recent launch was the grape leather trainers range, which are zero-waste. With the Desert, Coral Relief, Pastel, Ocean and 7 Pop Colours collections, they introduced new colours and tones to their signature styles. But they’ve also developed new fabrics and brought other natural ones into their mix, dedicating one collection for each: seaweed fibre, and linen. The Relaxed and Cropped collection brought a modern twist to their traditional styles with raw hems and oversized pieces.
Pangaia’s also partnered with JUST, a water business that sources water sustainably, using only spring and excess water the community doesn’t need. They launched some of the brand’s classic styles in JUST’s signature shade of blue.
Materials and Technologies
Apart from organic cotton, Pangaia uses a range of different materials they’ve developed throughout the years. Turning to the wine production water waste, the brand decided to come up with ways to minimise it and create something new. As a result, they’re now venturing in footwear with their minimalist grape leather trainers. These are made from repurposed waste from the Italian wine industry, recycled rubber sole from industrial scrap and bio-based water glue.
From shoes to outerwear, the brand developed wildflower down for its puffer jackets. Responsibly sourced flowers, a biopolymer and aerogel are combined resulting in a durable and high-performance material. Due to its nature, it’s a better, hypoallergenic and cruelty-free alternative to regular down jackets.
Another unusual material the brand uses is seaweed. Sourced in Icelandic Fjords, the dried seaweed is crushed into a powder to later become a carbon-neutral and biodegradable fibre. The fabric is also treated with peppermint oil to keep it fresh for longer, reducing water waste. It can be used up to 20 times before you wash it due to its antibacterial properties, according to Amanda Parkes, the chief innovation officer and scientist. This collection was a huge success and they later introduced new colours.
Speaking of colours, one of the brand's main characteristics and all dyes are environmentally friendly. To reduce the water use through the process, they use a recycled water system, making it more sustainable.
Hoodies, track pants, sweatshirts, shorts and t-shirts are Pangaia’s signature styles - and what else do we need right now? They’ve recently added new fits and crops to their classics with their Relaxed and Cropped collection. All of the brand's products have a signature phrase specifying its materials and techniques used in their production. Accessory wise, they also have an organic cotton hat model and those grape leather trainers. Following the success of their 7 Pop Colour range, they introduced notebooks in the same shades. Of course these are also completely sustainable: all paper is produced from bamboo fibres and sugar cane production waste, it’s a tree-free product (in lovely colours!).
You can't expect anything less than super comfy and cosy clothes from a brand that focuses on loungewear. If you aren't sure about their alternative materials, we can assure they are as great for your skin as they are for the environment. The seaweed collection feels like soft cotton and has been treated with antibacterial peppermint oil as a finishing treatment to keep your garment fresher for longer - it doesn't smell like peppermint oil in case you were wondering (not sure how we would feel about that). The hoodies, track pants, shorts and sweatshirts are cosy and lightweight in a fabric that's similar to French Terry, made from a mix of recycled and organic cotton. As winter's just around the corner, Pangaia's now restocking their signature styles in a heavier fabric that has a more structured fit and a plush hand feel on the inside.
As if by now you still need any more reasons to shop at Pangaia, we're giving you a couple more: the brand's philanthropy actions. Pangaia partnered up with SeaTrees, a blue-carbon (meaning carbon stored in coastal and marine systems) platform to plant one mangrove tree for each product sold. Just one mangrove tree can restore one ton of CO2. This action is currently taking place in Biak Island, Indonesia.
They’re also working with Milkywire to raise awareness about the bee’s importance in our ecosystem. Besides launching the Bee The Change fund that has raised $46,265 so far and aims to protect and preserve pollinators species around the world, Pangaia created a collection of 3 t-shirts and is donating 10% of its proceeds to this same fund.