The new Becky G makeup brand, inspired by her heritage is here—and it's stunning

Treslúce, the Becky G makeup brand is here and is full of color inspired by her Mexican background

Becky G attends the MEGA 96.3FM Pool Party with Becky G at SkyBar at the Mondrian Los Angeles
(Image credit: Getty Images / Matt Winkelmeyer)

Becky G is most known for her impressive vocal skills, but now the singer is taking on the beauty realm with the launch of her first makeup brand: Treslúce Beauty.

Seemingly rule of the natural order these days, it's not uncommon for celebrities to dip a toe in the beauty and wellness space, like Jessica Alba's Honest or Kylie Jenner's billion-dollar beauty empire, Millie Bobby Brown or even YouTuber Hyram Yarbro creating his new skin collection, Selfless by Hyram Skincare. Becky G makeup is different from the rest though, as it infuses the makeup collection with inspiration from her Latina heritage. 

Makeup has always been an influencing factor in Becky's life, starting with her mother encouraging her to experiment and express her creativity through makeup. After mastering the art and gaining recognition for her singing, she continued practicing makeup by creating her own looks on the road. Now, she wants to explore entrepreneurship with the Latinx community at the forefront of her brand.

You can expect bright and bold colors (perfect for rocking the neon '90s trend) and long voluminous lashes to complete practically any look. We couldn't help but swoon over the shade ranges which could definitely give the best eyeliners and best eyeshadow palettes a run for their money.

The singer originally announced the launch of her brand on Instagram with a post teasing what products were included. Right now, you can shop the I Am Shadow palette, Like An Artista 8-piece eye brush set, Intenso Liner gel color pencil, Ilusión Premium Synthetic Lashes, Super Facil 2-in-1 Lash Applicator, and the Mi Tesoro Lash Case with prices starting at $8.

Ready to create some bold and colorful looks this summer? Take a look below to shop and explore Treslúce Beauty some more.

Treslúce Beauty Collection: the best products to buy now

Becky Made Me Do It Collection | $120

Create your most bold looks with the entire collection. The deal is for a limited time though, so if you're looking for vibrant colors and full lashes, you'll want to jump on this deal now.View Deal

Like An Artista | $35

Your makeup brushes can help make or break your look. This collection comes with eight professional-grade brushes made from vegan and cruelty-free materials.View Deal

I Am Shadow Palette | $30

Featuring 18 matte and shimmery shades, this palette aims to help you make some bold statements. Each shade was also infused with Mexican blue agave for a more blendable and buildable feel.View Deal

Ilusión Premium Vegan Lashes | $14

Serve some serious looks with the help of full lashes. Made of vegan and cruelty-free materials, wear these with your everyday looks or go full glam.View Deal

Mi Tesoro Lash Case | $12

Keep your lashes extra safe with the help of this handy storage container that can hold up to two pairs of lashes. View Deal

Intenso Liner | $12

Whether you go classic black or bold green, choose from 15 different eyeliner shades. The formula was also designed to be smudge-resistant for long-lasting wear.View Deal

Super Fácil 2-in-1 Lash Applicator | $8

Applying lashes just got a little easier. This two-in-one applicator includes one end for placing eyelashes close to your lash line, while the other end features a brush for combing your lashes.View Deal

Rylee Johnston

Rylee is a digital news writer for woman&home and My Imperfect Life. She covers everything from beauty and fashion trends to celebrity and entertainment news.