The new Becky G makeup brand, inspired by her heritage is here—and it's stunning

Treslúce, the Becky G makeup brand is here and is full of color inspired by her Mexican background

Becky G attends the MEGA 96.3FM Pool Party with Becky G at SkyBar at the Mondrian Los Angeles
(Image credit: Getty Images / Matt Winkelmeyer)

Becky G is most known for her impressive vocal skills, but now the singer is taking on the beauty realm with the launch of her first makeup brand: Treslúce Beauty.

Seemingly rule of the natural order these days, it's not uncommon for celebrities to dip a toe in the beauty and wellness space, like Jessica Alba's Honest or Kylie Jenner's billion-dollar beauty empire, Millie Bobby Brown or even YouTuber Hyram Yarbro creating his new skin collection, Selfless by Hyram Skincare. Becky G makeup is different from the rest though, as it infuses the makeup collection with inspiration from her Latina heritage. 

Makeup has always been an influencing factor in Becky's life, starting with her mother encouraging her to experiment and express her creativity through makeup. After mastering the art and gaining recognition for her singing, she continued practicing makeup by creating her own looks on the road. Now, she wants to explore entrepreneurship with the Latinx community at the forefront of her brand.

You can expect bright and bold colors (perfect for rocking the neon '90s trend) and long voluminous lashes to complete practically any look. We couldn't help but swoon over the shade ranges which could definitely give the best eyeliners and best eyeshadow palettes a run for their money.

The singer originally announced the launch of her brand on Instagram with a post teasing what products were included. Right now, you can shop the I Am Shadow palette, Like An Artista 8-piece eye brush set, Intenso Liner gel color pencil, Ilusión Premium Synthetic Lashes, Super Facil 2-in-1 Lash Applicator, and the Mi Tesoro Lash Case with prices starting at $8.

A post shared by Becky G (@iambeckyg) (opens in new tab)

A photo posted by on

Ready to create some bold and colorful looks this summer? Take a look below to shop and explore Treslúce Beauty some more.

Treslúce Beauty Collection: the best products to buy now

(opens in new tab)

Becky Made Me Do It Collection (opens in new tab) | $120

Create your most bold looks with the entire collection. The deal is for a limited time though, so if you're looking for vibrant colors and full lashes, you'll want to jump on this deal now.

(opens in new tab)

Like An Artista (opens in new tab) | $35

Your makeup brushes can help make or break your look. This collection comes with eight professional-grade brushes made from vegan and cruelty-free materials.

(opens in new tab)

I Am Shadow Palette (opens in new tab) | $30

Featuring 18 matte and shimmery shades, this palette aims to help you make some bold statements. Each shade was also infused with Mexican blue agave for a more blendable and buildable feel.

(opens in new tab)

Ilusión Premium Vegan Lashes (opens in new tab) | $14

Serve some serious looks with the help of full lashes. Made of vegan and cruelty-free materials, wear these with your everyday looks or go full glam.

(opens in new tab)

Mi Tesoro Lash Case (opens in new tab) | $12

Keep your lashes extra safe with the help of this handy storage container that can hold up to two pairs of lashes. 

(opens in new tab)

Intenso Liner (opens in new tab) | $12

Whether you go classic black or bold green, choose from 15 different eyeliner shades. The formula was also designed to be smudge-resistant for long-lasting wear.

(opens in new tab)

Super Fácil 2-in-1 Lash Applicator (opens in new tab) | $8

Applying lashes just got a little easier. This two-in-one applicator includes one end for placing eyelashes close to your lash line, while the other end features a brush for combing your lashes.

Rylee Johnston
Rylee Johnston

Rylee is a U.S. news writer for woman&home and My Imperfect Life who primarily covers lifestyle, celebrity, and fashion news. At times, she also reports on beauty, royals, entertainment, health, and travel. The latest fashion and beauty trends, along with any quirky travel destinations are her favorite topics to write about. 

Before coming to woman&home and My Imperfect Life, Rylee originally studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.

When she’s not writing articles, you can find her testing out one of the many restaurants New York City has to offer and planning her next travel destination. Her other hobbies also include hiking, ballet, yoga, and reading practically any book TikTok recommends.