Becky G is most known for her impressive vocal skills, but now the singer is taking on the beauty realm with the launch of her first makeup brand: Treslúce Beauty.
Seemingly rule of the natural order these days, it's not uncommon for celebrities to dip a toe in the beauty and wellness space, like Jessica Alba's Honest or Kylie Jenner's billion-dollar beauty empire, Millie Bobby Brown or even YouTuber Hyram Yarbro creating his new skin collection, Selfless by Hyram Skincare. Becky G makeup is different from the rest though, as it infuses the makeup collection with inspiration from her Latina heritage.
Makeup has always been an influencing factor in Becky's life, starting with her mother encouraging her to experiment and express her creativity through makeup. After mastering the art and gaining recognition for her singing, she continued practicing makeup by creating her own looks on the road. Now, she wants to explore entrepreneurship with the Latinx community at the forefront of her brand.
You can expect bright and bold colors (perfect for rocking the neon '90s trend) and long voluminous lashes to complete practically any look. We couldn't help but swoon over the shade ranges which could definitely give the best eyeliners and best eyeshadow palettes a run for their money.
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The singer originally announced the launch of her brand on Instagram with a post teasing what products were included. Right now, you can shop the I Am Shadow palette, Like An Artista 8-piece eye brush set, Intenso Liner gel color pencil, Ilusión Premium Synthetic Lashes, Super Facil 2-in-1 Lash Applicator, and the Mi Tesoro Lash Case with prices starting at $8.
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Ready to create some bold and colorful looks this summer? Take a look below to shop and explore Treslúce Beauty some more.
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Treslúce Beauty Collection: the best products to buy now
Rylee is a U.S. news writer for woman&home and My Imperfect Life who primarily covers lifestyle, celebrity, and fashion news. At times, she also reports on beauty, royals, entertainment, health, and travel. The latest fashion and beauty trends, along with any quirky travel destinations are her favorite topics to write about.
Before coming to woman&home and My Imperfect Life, Rylee originally studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.
When she’s not writing articles, you can find her testing out one of the many restaurants New York City has to offer and planning her next travel destination. Her other hobbies also include hiking, ballet, yoga, and reading practically any book TikTok recommends.
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