Kane Lim of Bling Empire is the new face of Fenty

rihanna and kane lim at a fenty beauty event

(Image credit: Mike Coppola/Getty Images)

last updated 11 May 2022

Kane Lim is stepping into the beauty biz.

Ahead of Bling Empire season 2—a mere few days away—the reality star, entrepreneur and philanthropist has been named an ambassador for Rihanna's Fenty Beauty and Fenty Skin.

“I feel very humbled and grateful," Lim said in a statement. "I’ve always looked up to Rihanna—not just for her music but as a person. I love that she is unapologetically herself and really 'sees' everyone, regardless of their race, background, religion."

Lim is the brand's first Southeast Asian ambassador, and you can catch him in a new campaign that will debut in Sephora's Singapore's flagship later in May.

Kane Lim for Fenty

Might as well adjust your skincare product order accordingly—we have a feeling you'll be inspired to make a few purchases.

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According to People, a close-knit connection brewed between Lim and Rihanna over social media. They'd DM one another about Bling Empire and what's in store for the Netflix drama. But more than friendship, Lim feels his connection with Fenty is a way to celebrate the Asian community, break stigmas in the beauty world and promote self-confidence.

What will Kane Lim wear in his Fenty campaign?

Time to stock your shopping carts, beauty buffs! Here are the fan-favorite products Lim will sport in the campaign:

Congrats to the new #FentyFam member!

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Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few.

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.