We could all do with hearing some good news right now, am I right? To that end, First Aid Beauty has just revealed that it will be paying off more than a million dollars' worth of student debt as part of its Fab Aid initiative.
Launched in February of this year, Fab Aid is a competition run by the cult beauty brand that gives recent graduates the chance to have up to $100k of their student loans paid off. Funds are raised through sales of a special edition of their best selling Ultra Repair Cream – one of the best moisturizers for dry skin – with 10% of profits going towards the initiative.
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The iconic Ultra Repair Cream contains shea butter, oatmeal and eucalyptus to moisturize and soothe dry and flaky skin. According to InStyle, the brand sells almost 1.6 million jars per year, equating to one every 20 seconds. It's that popular.
Thanks to sales of the limited edition version of the moisturizer and travel sets, this year the brand is able to pay off a chunk of student debt for 24 graduates to the value of almost $1.3 million – which is amazing news!
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Great news: if you missed out this year, the contest will be back in 2021 allowing even more graduates in the US and Canada to win the life-changing prize.
While this year's competition was open to students that graduated from an accredited four-year undergraduate degree programme between January 2018 and August 2020, the eligibility window for next year's contest has been widened to January 2011-August 2021.
Keep an eye on the website for more details dropping in February. What a lovely initiative!
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.
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