This cult skincare brand just cancelled over a million dollars of student debt

Thanks to sales of its popular moisturizer, First Aid Beauty has been able to pay off more than $1 million worth of student debt

woman applying body moisturizer
(Image credit: Erstudiostok via Getty Images)

We could all do with hearing some good news right now, am I right? To that end, First Aid Beauty has just revealed that it will be paying off more than a million dollars' worth of student debt as part of its Fab Aid initiative.

Launched in February of this year, Fab Aid is a competition run by the cult beauty brand that gives recent graduates the chance to have up to $100k of their student loans paid off. Funds are raised through sales of a special edition of their best selling Ultra Repair Cream – one of the best moisturizers for dry skin – with 10% of profits going towards the initiative.

First Aid Beauty Ultra Repair Cream, $37.30, Lookfantastic

First Aid Beauty Ultra Repair Cream, $37.30, Lookfantastic

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The iconic Ultra Repair Cream contains shea butter, oatmeal and eucalyptus to moisturize and soothe dry and flaky skin. According to InStyle, the brand sells almost 1.6 million jars per year, equating to one every 20 seconds. It's that popular.

Thanks to sales of the limited edition version of the moisturizer and travel sets, this year the brand is able to pay off a chunk of student debt for 24 graduates to the value of almost $1.3 million – which is amazing news!

Great news: if you missed out this year, the contest will be back in 2021 allowing even more graduates in the US and Canada to win the life-changing prize.

While this year's competition was open to students that graduated from an accredited four-year undergraduate degree programme between January 2018 and August 2020, the eligibility window for next year's contest has been widened to January 2011-August 2021.

Keep an eye on the website for more details dropping in February. What a lovely initiative!

Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.