Hailey Bieber just revealed the mascara she's been loving recently—and it's a cult favorite

It's Hailey Bieber's favorite mascara? We'll take three...

Hailey Bieber with soft, natural-looking makeup and mascara (taken at The 2021 Met Gala) / on a pink background
(Image credit: Getty Images/ Kevin Mazur/MG21)

Get ready to add yet another Hailey Bieber-approved makeup product to your routine—like her fave Aquaphor lip balm—as the model has just let slip the mascara she's been loving lately and it already holds a spot on TikTok's viral product list! What's more, is that this mascara also boasts skincare benefits—obviously, it's Hails we're talking about! Here's the 411 on Hailey Bieber's favorite mascara...

If you're not only a fan of Hailey Bieber's nails but also her super glowy and natural makeup also, we have good news! We've just spied the mascara she uses for soft but defined lashes and pairs with her 'glazed' foundation look.

So, what is it you ask? Allow us to direct your attention to her latest TikTok video, where she walks us through her 'super easy, minimal, chilled' daily makeup regime. 

@haileybieber

♬ original sound - Hailey Bieber

After using her fave Rhode products, plus a concealer, bronzer and cream blush (which she also said she can't do without), Mrs. Bieber then reached for Milk Makeup's best-selling Kush mascara—and boy, do her lashes look incredible after use.

We see her gently apply it to her upper lashes before she says that she likes it because it has a really 'fluffy brush'—which is what helps give you that subtle, fanned-out lash look. This style of brush also helps prevent clumps and mascara flaking!

If you love her natural lash look, here's why to shop Milk's Kush Mascara, pronto...

Where to shop Hailey Bieber's favorite mascara

The Milk Kush mascara is hands down one of the best mascaras you can buy (alongside the Maybelline Sky High mascara) and one of the best things you can do for lashes.

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Milk Makeup Kush Mascara

RRP: $26/£23

The formula of this potion for naturally longer-looking lashes is award-winning, vegan and features hemp-derived cannabis seed oil, which conditions your lashes, leaving them soft and healthier-looking. (P.S don't worry about the cannabis oil, as Milk explains, it's derived from hemp so is non-psychoactive!)

And while this mascara is a treat for your lashes, it still delivers high-impact length and volume from 'root to tip' and is super buildable. 


Lucky UK shoppers can now grab it from Sephora UK and it also comes in a mini size, which is ideal for traveling or keeping in your handbag!

And since all the drama between Hailey Bieber and Selena Gomez has been put to rest, once and for all, you could try out Selena's clever lash hack with your new Kush mascara...just a thought...

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.