Hailey Bieber has revealed the makeup secret behind her iconic pout

The skincare queen is sharing her holy grail items with us and we’re beyond grateful

Hailey Bieber attends the 2022 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California.
(Image credit: Getty Images / Arturo Holmes/FilmMagic)

When it comes to Mrs. Bieber, her seal of approval is really everything. She single-handedly began the expensive brunette hair trend and made us all obsessed with having ‘glazed donuts skin’ thanks to her skincare routines. Now Hailey Bieber has shared her go-to lip products and the technique she uses to create her iconic pout.

We already know the pimple treatment Hailey swears by and her favorite drugstore lip balm—but have you ever wondered how she gets her lips to look so full? 

Well wonder no more, as it turns out Hailey is a big fan of the Makeup Forever Artist’s Colour Pencil—which is just $22!

MAKE UP FOR EVER Artist Colour Pencil: Eye. Lip and Brow Pencil

RRP: $22.80/£16.50

This pencil is the epitome of multi-use. You can use it as a colorful eyeliner, a brow pencil, and of course—in Hailey's case—a lip liner!


The model, who has been recovering from a terrifying blood clot health scare, revealed that she actually overlines her lips—but only in a very specific area.

@haileybieber (opens in new tab)

ok and here’s pt. 2 🤷🏼‍♀️

♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup (opens in new tab)

Taking her lip-liner, she explains that she only overlines across her cupid’s bow, and then carefully follows her natural lip line. Hailey also revealed that she’s a big fan of multi-use products, which is why she likes the Makeup Forever liner so much.

After the lip liner, she admitted to feeling ‘lazy’ (very relatable,) so instead of adding any lippy, she opted for the Image Skincare Ormedic lip balm. 

As her liner was a warm nude, adding the balm perfectly blends the line, just giving her a slightly glossy and fuller natural-looking lip. This lip balm also acts as a lip plumper, hence why her lips look more full after application.

ORMEDIC lip enhancement complex

RRP: $25/£15.75 

This lip balm has an ultra-hydrating, polypeptide formula and is designed to make your lips look more 'naturally full.' 

You can also shop it in a tinted pink shade!


Hailey also revealed that she uses Kosas Concealer (opens in new tab), and Milk’s Kush Fibre Eyebrow gel (opens in new tab)—if you’re looking to really complete the look. 

Oh, and if you want to smell like Hailey, she’s also a big fan of Ariana Grande's perfume line!

Naomi is a trainee News Writer with the Women's Lifestyle team. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on fashion, wellbeing, and entertainment for GoodTo and My Imperfect Life and is training for an NCTJ Qualification. 

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.