What is the ‘clean girl aesthetic’ that TikTok is so obsessed with?

TikTok's clean girl aesthetic is a lifestyle…

 Hailey Bieber attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City.
(Image credit: Getty Images / Theo Wargo/WireImage)

From giving us the best beauty hacks to knowing all the viral items to buy—TikTok is our go-to for all things trends. And right now there is a new phenomenon sweeping the platform known as the ‘clean girl aesthetic.’

While you might think to achieve this trend you need to immediately hop into the shower, it’s actually much more complex. It encompasses everything from minimal no-makeup-makeup to your home decor.

Videos bearing the hashtag ‘clean girl’ have gnarred millions of likes and views and right now everyone seems completely enamoured with the look and lifestyle. So what exactly does this trend mean and how can we join in?

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What is the 'clean girl aesthetic'? 

To really sum up this trend, just think of that girl (everyone knows at least one) whose skin looks super fresh, never has a hair out of place, she exclusively drinks matcha and chai lattes and seems like she has her life totally together. 

It has many facets, including morning routines and minimal manicures and as far as we can tell was inspired by the likes of Bella Hadid and Hailey Bieber, who definitely seem to embody all the elements.

How to do ‘clean girl’ makeup 

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Before we totally overwhelm you, let's break it down and start with the beauty. The clean girl look is very much minimal, it involves glowy makeup and a killer skincare routine. 

It’s all about having a dewy minimal skin base, a sunkissed blush look, glassy-looking lips and feathered eyebrows.

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The key products that seem to appear over and over again in the makeup tutorials include the likes of the Charlotte Tilbury Flawless Filter, the viral Dior lip oil and the Rare Beauty blush. 

Charlotte Tilbury Hollywood Flawless Filter complexion booster

RRP: $44/£36

The Flawless Filter is available in 12 shades and creates the perfect glass-like skin effect.

It's also multi-use, so you can either use it as a base before foundation, as a highlighter, or to create a glowy, diffused skin tint.


DIOR Addict Lip Glow Oil

RRP: $35/£29.50

This lip oil is everywhere on TikTok right now and for good reason. This oil makes the user's lips look so juicy and full!


How to do ‘clean girl’ hair 

The go-to hair look for said ‘clean girls’ appears to be very similar to the Bella Hadid bun—which is basically a slicked-back bun, with no hair left out of place.

Or an updo involving a pretty claw clip, with your curtain bangs perfectly quaffed, or some deliberate tendrils left loose to frame your face.

The ‘clean girl aesthetic’ lifestyle

The ‘clean girl’ lifestyle is very similar to the ‘That girl’ trend—the individuals who embody this trend do morning workouts, hair masks religiously and have pretty coffee table books that are never out of place.

The morning routine TikToks involve waking up early and doing a yoga sesh, before pouring yourself a foamy matcha, having a slow shower and then adorning yourself with your faves from your capsule wardrobe and covering yourself in gold jewelry. Before you then complete your ‘clean girl makeup routine.’

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While we’re convinced that a lot of us might struggle to achieve this every day, there are definitely some takeaways that anyone who loves the aesthetic can incorporate into their lives. From trying a more minimal makeup routine to doing a pretty slick bun and maybe—if you’re feeling extra—getting up at 7am on a Saturday.

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.