Your complete guide to the ‘Clean Girl Aesthetic' that's still taking over TikTok

TikTok's clean girl aesthetic is a whole lifestyle—so, this is how to achieve it, from your scent to your makeup

The Clean Girl Aesthetic: a pink and orange template with products from Charlotte Tilbury, Dior and Maison Margiela
(Image credit: Products from Charlotte Tilbury/ Maison Margiela and Dior)

Want to know the ins and outs of the 'Clean Girl Aesthetic'—the beauty phenomenon currently sweeping TikTok? Here's your full guide to the trend, from all the viral items to buy to an explainer of the viral aesthetic itself. 

TikTok is our go-to for all things beauty hacks and trends but lately,  a number of supposed 'aesthetics' have been taking over our For You pages, from the Matilda Djerf-esque scandi-girl vibe to the Balletcore and vanilla-girl aesthetic—but none more so than that of the clean-girl. 

While you might think to achieve this trend you need to immediately hop into the shower, it’s actually much more complex. It encompasses everything from minimal no-makeup-makeup to your home decor. Hailey Bieber's 'glazed donut' nails have even seemingly become the unofficial clean girl manicure.

Videos bearing the hashtag ‘clean girl’ have now gnarred millions of likes and views and right now everyone seems completely enamored with the look and lifestyle. There's even a whole list of must-have products that will supposedly help you embody the vibe, including the viral Maison Margiela Bubble Bath fragrance, which is on sale at Sephora and pretty much everything from Glossier—especially the cult favorite Balm Dot Coms.

So, what are the clean-girl staples and what exactly does this trend, in general, entail? 


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What is the 'clean girl aesthetic'? 

To really sum up this trend, just think of that girl (everyone knows at least one) whose skin looks super fresh, never has a hair out of place, she exclusively drinks matcha and chai lattes and seems like she has her life totally together. 

It has many facets, including morning routines, clothes and even dreamy perfumes—especially when it comes to soft, floral perfumes. As far as we can tell, the aesthetic was inspired by the likes of Bella Hadid and Hailey Bieber, who definitely seem to embody all the elements. If you're looking for a real example of the vibe, just peruse Hailey's skincare routine—that's a clean-girl regime if ever we saw one.

Where to shop the 'clean girl' staples

While we'll break down the many intricacies of this aesthetic, from the makeup to the style,  we know many of you will likely want a fast-track to the fun part—the products!

Here's where to shop all the clean-girl-approved products making the rounds on TikTok...

How to smell like a 'clean girl'

Yep, how you smell is also a vital step to embodying your inner 'clean girl' As we know, the trend is all about fresh, effortless and natural—which also translates to your scent.

You don't necessarily want people to smell you when you walk into a room (so stay about from perfumes with heavy notes of musk) but you do want to leave an impression when you flick your hair or pass someone by—the sort of smell that leaves them thinking "wow, they smell so...clean."

There are two standout scents that we've spotted throughout our 'clean-girl' research, the first being Replica's Bubble Bath Eau De Toilette.


Maison Margiela Replica Bubble Bath Eau de Toilette

RRP: $144 / £102 for 100ml

From the brand that is already heralded as making some of the best perfumes for women—this perfume smells like a warm bath, filled to the brim with soft, foamy bubbles. With its gentle but irresistible blend of florals, soap bubble accord and coconut milk, you'll smell like you've just stepped out of the bath every second of the day.

And with its notes of white musk and Rose Superessense, you'll invoke that comforting feeling of being wrapped in a soft white towel, on who ever has the pleasure of smelling you. Even the bottle of this dreamy bubbly fragrance fits the 'clean girl' vibe!

Maison Margiela recommends a few ways to apply your Replica fragrances: (and they apply to all perfumes) If you want your scent to stay all day, spray some after showering or bathing and before you get dressed, as damp skin locks in scent. Or apply it onto your pulse points (located on your wrists and neck) for a more seductive effect.


CHANEL Chance Eau Tendre Eau De Parfum (50ml)

RRP: $90 /£91

Chanel's Chance Eau Tendre is also on the coveted 'Clean-Girl' perfume list and for good reason.

This dreamy scent features notes of jasmine absolute, rose essence and a hint of grapefruit—creating the perfect balance of fruity and floral. It's feminine and summery but not too much so, it has a depth that sets it apart from other floral scents—it's sensual and totally irresistible.

It will earn you a lot of compliments, speaking from experience here!

How to do ‘clean girl’ makeup 


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Before we totally overwhelm you, let's break it down and start with the beauty. The clean girl look is very minimal, it involves glowy makeup and a killer skincare routine. 

It’s all about having a dewy minimal skin base, a sunkissed blush look, glassy-looking lips and feathered eyebrows.


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The key products that seem to appear over and over again in the makeup tutorials include the likes of the viral Dior lip oil, Rare Beauty blush and the Charlotte Tilbury Flawless Filter—though TikTokers have now dubbed the e.l.f halo glow as the ultimate Flawless Filter dupe. 


Charlotte Tilbury Hollywood Flawless Filter complexion booster

RRP: $44/£36

The Flawless Filter is available in 12 shades and creates the perfect glass-like skin effect.

It's also multi-use, so you can either use it as a base before foundation, as a highlighter, or to create a glowy, diffused skin tint.


DIOR Addict Lip Glow Oil

RRP: $35/£29.50

This lip oil is everywhere on TikTok right now and for good reason. This oil makes the user's lips look so juicy and full!

How to do ‘clean girl’ hair 

The go-to hair look for said ‘clean girls’ appears to be very similar to the Bella Hadid bun—which is basically a slicked-back bun, with no hair left out of place.

Or an updo involving a pretty claw clip, with your curtain bangs perfectly quaffed, or some deliberate tendrils left loose to frame your face.

The ‘clean girl aesthetic’ lifestyle

The ‘clean girl’ lifestyle is very similar to the ‘That girl’ trend—the individuals who embody this trend do morning workouts, hair masks religiously and have pretty coffee table books that are never out of place.

The morning routine TikToks involve waking up early and doing a yoga sesh, before pouring yourself a foamy matcha, having a slow shower and then adorning yourself with your faves from your capsule wardrobe and covering yourself in gold jewelry. Before you then complete your ‘clean girl makeup routine.’


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While we’re convinced that a lot of us might struggle to achieve this every day, there are definitely some takeaways that anyone who loves the aesthetic can incorporate into their lives. From trying a more minimal makeup routine to doing a pretty slick bun and maybe—if you’re feeling extra—getting up at 7am on a Saturday.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.