There's a Hailey Bieber skincare brand coming—and we can't wait to stock up

Hailey Bieber skincare brand Rhode is said to be 'affordable' and 'solidly formulated'

Hailey Bieber attends the 10th Annual LACMA ART+FILM GALA honoring Amy Sherald, Kehinde Wiley, and Steven Spielberg presented by Gucci at Los Angeles County Museum of Art on November 06, 2021 in Los Angeles, California.
(Image credit: Getty Images / Rich Fury/Getty Images for LACMA)

At long last, the elusive Hailey Bieber skincare brand is giving shoppers a glimpse at what's to come. (Not that we're chomping at the bit or anything.)

We're mentally stocking our shopping carts, hoping to add a few goodies to our skincare product order and replicate the 25-year-old's dolphin skin glow...or as she affectionally calls it, the "glazed donut skin" look. Who doesn't appreciate healthy skin and an equally healthy shine? (Go ahead, we'll wait.) 

The model, bareMinerals' brand ambassador and self-described "skincare nerd" believes in the power of hydration and is all for making her products accessible to customers. You can consider our interest piqued.

New Hailey Bieber skincare brand: what we know so far

The star has never been shy when discussing her go-to beauty items: Hailey Bieber's spot treatment patches have helped acne-prone shoppers everywhere, while her favorite lip balm has aided dry, flaky pouts. Her advice is valued, and clearly, her picks get results. 

When she took to her YouTube channel in 2021 to reveal Rhode Skincare, her very own line, it was no surprise to fans that she'd found her way into the highly popular market. A two-and-a-half-year project in the making—after enrolling in virtual dermatology courses—Rhode was on its way.

In the May 2022 cover interview with Allure, Bieber discussed the goals for the line and what she hopes for the brand's June 2022 release. (Mark those calendars.) The initial round of products will be laser-focused on keeping skin hydrated and wallets happy, as all goods are $30 and under.

"I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well," she revealed to the publication.

Hailey Bieber skincare—where the obsession started

Her maternal grandmother is a makeup artist, and Bieber fondly recalls her mother's strict skincare routine, which began almost instantaneously. 

"I just could always remember my mom, as a child, getting [me] out of the bath, drenching me head to toe, just hydration, hydration, hydration, very focused on keeping the skin healthy," she further revealed.

Mama does know best!

Rhode Hailey Bieber: where to find the products

Though the website and social media handles are a bit of a mystery at the moment, we'll be sure to keep you in the loop when they launch. 

Hailey Bieber skincare routine

On YouTube, the Hailey Bieber skincare routine is thoroughly explained for fellow beauty enthusiasts who want to work on maintaining a healthy look. 

Below, have a look at her go-to morning routine...

...and polish it off at the end of the day with her nighttime tips and tricks. 

Considering Hailey Bieber's pout—an iconic look if ever there was one—is the talk of the town, can we also make a request to see a few makeup products in Rhode down the road? Hailey, we're more than happy to test out anything you need. 

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 


The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara. 


Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 


When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)