It’s a Sin breaks record as it seems viewers can’t get enough of the hit drama

Have you watched it yet?

Main characters from series It's a Sin
(Image credit: Channel 4 )

Since it first premiered, It’s a Sin has gone from strength to strength as viewers can’t help but be drawn in by its depiction of heartbreaking moments, joy and unrivaled friendship. The HIV/AIDs epidemic and the prejudice against the gay community that accompanies it is a hugely significant and devastating element within the show. 

Though It’s a Sin brilliantly balances this with humor and warmth, with each of the cast members bringing viewers so much enjoyment with their heartfelt performances. And with so many people still wondering how to watch It’s a Sin online, it’s perhaps no surprise that the hit show has reportedly pulled in some record-breaking viewing figures.

What record has It's a Sin broken?

Five-part drama, It's a Sin, written by Russell T Davies (of Doctor Who fame) was only released in the UK at the end of January. 

But, as Digital Spy reports, the series has already had over 6.5 million views. These remarkable statistics make It’s a Sin the broadcaster’s third-biggest series to date - as well as the most-binged new series ever. And that’s not all... The first episode has reportedly become All 4’s most popular drama launch on record. 

Channel 4 are clearly delighted by the popularity of the series and the critical acclaim it's received.  Channel 4 Chief Content Officer, Ian Katz, said: "The extraordinary performance of It's a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful."

This amazing news will also no doubt add to the anticipation for US viewers, as It’s a Sin prepares to launch Stateside. Last month Russell T Davies took to Instagram to share the exciting news that the show will be released on HBO Max on February 18.

With this exciting release only weeks away, we'll have to wait and see how many new It’s a Sin converts will join the show’s existing fan-base.

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.


Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.


In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com.


After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!