Know Beauty: the new skincare brand founded by Vanessa Hudgens and Madison Beer

Know Beauty is a new type of skincare that is tailored to your DNA

A montage collage of Vanessa Hudgens and Madison Beer in black and white ontop of a orange background, the two have just started a dna beauty brand called know beauty
(Image credit: Getty Images / Jean Baptiste Lacroix / JC Olivera / Stringer)

Celebrity beauty brands are becoming the norm, from Rihanna’s much-loved Fenty Beauty to REFY's Summer Skin Collection and Selena Gomez’s Rare Beauty. Now an unexpected but dreamy partnership has emerged between Vanessa Hudgens and Madison Beer as they announce their own skincare line, Know Beauty.

Vanessa and Madison have teamed up with dermatologist Dr Karen Kagha and founded Know Beauty—a skincare line that analyzes your DNA.

According to Elle (opens in new tab), the singers founded Know Skincare after their own skin struggles. The two came together over their shared frustration at skincare products not helping their blemishes.

A post shared by KNOW Beauty (@weareknowbeauty) (opens in new tab)

A photo posted by on

Skincare can often seem overwhelming and complicated. There are so many brands out there, from the Ordinary to Function of Beauty, it can feel like a guessing game to know what’s best for your skin. We often find ourselves wishing someone could just tell us exactly what we need—and it looks like Know Beauty may be able do just that.

What makes Know Skincare unique is the DNA kit they offer. You just swab your cheek with the kit they give you, send it back and Know produces a report of ingredients, treatments and a routine that will aid your skin.

(opens in new tab)

Skin DNA Kit | Know Beauty (opens in new tab) | $95

The kit lets you swab your cheek at home and then send it off to Know Beauty to analyze. They then send you a regime and break down the results for you.



They examine your DNA across seven categories: collagen renewal, pigmentation & sun damage, antioxidant support, skin sensitivity, advanced glycation end products, skin elasticity and sun protection.  The aim is to figure out your unique skin needs.

The brand also offers its own line of skincare including moisturizers, serums, eye creams, cleansers and a glowing collagen mask. Some of the ingredients used are holy grails like hyaluronic acid and vitamin C.

Several of the products are vegan, irritant-free and fragrance-free. The website clearly outlines the ingredients and what they do and suggests which products cater to certain skin types, such as acne-prone or textured.

Know beauty: the hero products

(opens in new tab)

Balancing Day Moisturizer | Know Beauty (opens in new tab) | $26

Oily/acne-prone skin

The Balancing Day Moisturizer has xylitol to normalize skin cells and replenish the moisture barrier. There’s also cloudberry to brighten and combat the signs of aging, caffeine to energize and improve puffiness, aloe vera to soothe, and snow algae to give you a more supple complexion.

(opens in new tab)

Purifying Cleanser | Know Beauty (opens in new tab) | $24

Dehydrated skin/uneven texture

The cleanser has the cult ingredient hyaluronic acid which helps skin retain its moisture and stay hydrated. There’s also lotus stem cell which controls excess sebum, grapefruit which has antioxidants, prickly pear which has antibacterial properties and red tea which protects the skin from environmental damage. 

(opens in new tab)

Resurfacing Night Serum | Know Beauty (opens in new tab) | $30

Oily/acne-prone skin

This serum has retinoid to resurface the skin, hyaluronic acid to moisturise, vitamin C to brighten and vitamin E to hydrate. It also has alpha arbutin to help reduce pigmentation. 

(opens in new tab)

Glowing Collagen Mask | Know Beauty (opens in new tab) | $30

Dry/sensitive Skin

The collagen mask has hydrolyzed collagen to deeply hydrate and reduce wrinkles. Amino peptide firms the skin and squalene locks in the moisture. It also has glycerin emollient that balances the skin and gives you a healthy glow, and oat kernel which is anti-inflammatory. 

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.