This is how the Selena Gomez makeup line is addressing mental health

Mental Health 101 is a new initiative from the Selena Gomez makeup line, Rare Beauty

Selena Gomez
(Image credit: Getty Images)

Rare Beauty, the Selena Gomez makeup line, features everything shoppers could possibly want in their cosmetic bags: bold lip colors, weightless foundations, and some of the best eyeshadow palettes, to name just a few.

However, the singer and actress decided that her new business venture should be about more than just great products. Selena Gomez decided to use her considerable platform to open up a conversation about mental health with her young clientele, which is exactly what the brand is doing with its new initiative. 

How is the Selena Gomez makeup line addressing mental health?

In honor of Mental Health Awareness Month in May, the brand will launch its Mental Health 101 campaign. The main goal, according to Rare Beauty's Instagram post, is to "support mental health education, empower our community, and encourage financial support for more mental health services in educational settings."

How can I get involved with Mental Health 101?

Shoppers are encouraged to sign Rare Beauty's petition (opens in new tab) on

"I wish more people talked about mental health when I was younger, so I could have learned and understood what was going on with my own health earlier on," Gomez wrote in the petition. 

At the time of publication, the petition featured over 20,000 signatures and aims to reach 25,000.  

Gomez added: "I hope by sharing my own story and using my brand and platform to talk about mental health, I can encourage others to get the help they need, and make sure they have access to more mental health services." 

Rare Beauty customers are also encouraged to donate to the Rare Impact Fund (opens in new tab) on Go Fund Me. During the month of May, Rare Beauty will be matching $200,000 in donations. Typically, one percent of all sales go directly towards the Rare Impact Fund because "we are always stronger together and every donation can make a difference." 

Lastly, fans and shoppers are encouraged to spread the word on their social media accounts.

What is the Rare Impact Fund?

The Selena Gomez makeup line decided at its launch in 2020 to take its mission a step further. 

Its Rare Impact Fund receives one percent of all sales that in turn allows the brand to "raise funds with philanthropic foundations and corporate partners to increase access to mental health services in educational settings." According to People (opens in new tab), there is also an emphasis on helping underserved communities.  

Rare Beauty promotes mental health on the reg 

The cosmetic collection's mission is "makeup made to feel good in, without hiding what makes you unique."

While scrolling through its Instagram feed, it is not uncommon to see empowering, mental-health themed posts. Even the product names appear to be inspired by health and wellness. 

Why does Selena Gomez want to focus on mental health?

Gomez has been vulnerable about her own mental health struggles and wants to help those who have gone through something similar. She insists that it is just as important as psychical health, and rightfully so. 

"For anyone who is hurting right now, I hope you know that you are not alone," Gomez wrote in an Instagram note. "Getting support and educating myself on mental health changed my life, and it can change yours, too." 

Looking good, feeling good, doing good—that's what it's all about here!

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 

The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara. 

Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 

When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)