Beauty buffs lost their cool when Kylie Cosmetics went dark in May 2021. With the exception of a photo and message that read "something is coming," the entire site was down, and many a lip kit went un-purchased. Now, however, the makeup mogul has relaunched her brand with a welcomed upgrade.
On July 15th, Kylie Jenner reintroduced the world to her line, which is cleaner than ever before. The brand touts many new values, including being vegan, gluten-free, paraben-free, and cruelty-free, all of which make the products more desirable to shoppers.
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"Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board but to never sacrifice performance," Jenner said in a press release.
Plus, there are a few new items to look forward to as well. The Kyliner Gel Pencil comes in 15 shades and promises an "extra creamy" finish after a one-stroke application. (It might take us a few extra tries, but we'll get there.)
For those who are looking to add a little pop of color to their look, matte liquid lipstick shades will soon be available and Jenner says they'll be offered in your go-to hues such as "Khlo$," "Call Me," "Baby Girl," and "Boujee."
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Additionally, the beloved Kylie Lip Kits received a little TLC. "All my new formulas are amazing," Jenner added. The smudge-free kits come with eight-hour wear, perfect when you're out and about (safely), which more of us seem to be.
Pick up the new and improved items below:
