Kylie Cosmetics just relaunched with some major upgrades

New formulas, new products, and more—Kylie Cosmetics is back!

Kylie Jenner attends the 2020 Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
(Image credit: Getty/Toni Anne Barson)

Beauty buffs lost their cool when Kylie Cosmetics went dark in May 2021. With the exception of a photo and message that read "something is coming," the entire site was down, and many a lip kit went un-purchased. Now, however, the makeup mogul has relaunched her brand with a welcomed upgrade.

On July 15th, Kylie Jenner reintroduced the world to her line, which is cleaner than ever before. The brand touts many new values, including being vegan, gluten-free, paraben-free, and cruelty-free, all of which make the products more desirable to shoppers.

"Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board but to never sacrifice performance," Jenner said in a press release.

Plus, there are a few new items to look forward to as well. The Kyliner Gel Pencil comes in 15 shades and promises an "extra creamy" finish after a one-stroke application. (It might take us a few extra tries, but we'll get there.)

For those who are looking to add a little pop of color to their look, matte liquid lipstick shades will soon be available and Jenner says they'll be offered in your go-to hues such as "Khlo$," "Call Me," "Baby Girl," and "Boujee."

Additionally, the beloved Kylie Lip Kits received a little TLC. "All my new formulas are amazing," Jenner added. The smudge-free kits come with eight-hour wear, perfect when you're out and about (safely), which more of us seem to be.

Pick up the new and improved items below: 

Kylie Cosmetics Kyliner Gel Pencil | $15

Kylie Cosmetics Kyliner Gel Pencil | $15

Available in 15 shades, the Kyliner Gel Pencil consists of an ultra-creamy, ultra-gliding formula that's vegan and cruelty-free.

Kylie Cosmetics Matte Liquid Lipstick | $17

Kylie Cosmetics Matte Liquid Lipstick | $17

Available in a wide variety of colors, the Matte Liquid Lipstick consists of a highly pigmented formula that offers eight hours of color and is vegan and cruelty-free.

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.