Two homegrown icons are joining forces: Iconic jeans brand Levi's is partnering with big-box retailer Target for its first-ever home-goods collections. And before you ask, yes, there will be denim.
Launching in store and online on Sunday, February 28th, the limited-edition Levi's x Target line will feature a wide variety of homewares and lifestyle items: "thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life," says a press release from the brands.
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Among the 100-plus home products are kitchenware and tabletop items, like wine carafes, serving bowls, patterned ceramic plates and striped cooking aprons, as well as bedroom items like cozy bed quilts and paisley-printed pillows. Even your pup can get in on the fun: A sherpa-lined denim dog bed will be part of the collection, as will pet apparel and accessories.
The collection will also feature human clothes, of course—the iconic Levi's trucker jacket as well as snuggly sleepwear options will also be for sale, so that you can perfectly match your new décor as you sink into a plush denim pouf. Pricing for the Levi's x Target line will range from $3 to $150, but most items will reportedly hover around the $25 mark.
The brand's timeless designs meet forward-thinking sustainability: The collection highlights durable fabrics and finishes that are easier on the environment, like cotton denim, sherpa knit and recycled glass. Actually, the range reportedly features more sustainable certifications than any of Target's previous limited-time brand collaborations, with eco-friendly approval from the likes of Fair Trade USA, FSC Wood and GOODWEAVE.
This is obviously not Target's first brand collaboration—the retailer has made a name for itself for its high-profile partnerships, from famous fashion designers (Rodarte, Jason Wu, Anna Sui) to lifestyle goddesses like Chrissy Teigen and Joanna Gaines. In fact, it's not even the first partnership between Target and the jeans brand: The two have been doing business together for a decade, starting with the Denizen value line and expanding with the introduction of Levi's Red Tab brand in 2019.
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Christina Izzo is the Deputy Editor of My Imperfect Life.
More generally, she is a writer-editor covering food and drink, travel, lifestyle and culture in New York City. She was previously the Features Editor at Rachael Ray In Season and Reveal, as well as the Food & Drink Editor and chief restaurant critic at Time Out New York.
When she’s not doing all that, she can probably be found eating cheese somewhere.
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