This is the most popular celebrity perfume—and you need it in your life

Who doesn’t want to smell like a star with the most popular celebrity perfume?

A collage of three of the most popular celebrity perfume picks according to a survey—Beyoncé's Heat, Ariana Grande's Cloud and Britney Spears Fantasy perfumes—on a pink and blue cloud background
(Image credit: Amazon / The Fragrance Shop)

Gone are the days when the most popular celebrity perfume was a sugar-laden relic that ends up gathering dust thanks to the incessant headaches it brought on. These days celebrity fragrances are much more nuanced and easy to wear, with some of the best perfumes even being created in partnership with well-renowned fragrance experts.

And according to Fragrance Direct, there's one perfume in particular that has garnered much adoration among both beauty and pop music fans. Ariana Grande's Cloud has been crowned the most popular celebrity perfume after racking up a whopping 100,000 searches from fans wanting to snap up the juicy number.

It seems Ari can do no wrong—whether it’s her R.E.M beauty line or her perfumes, of which she now has seven successful scents, the most recent being God Is A Woman.

Cloud however seems to be the fan-favorite, with its blend of lavender, pear, crème de coconut, praline and vanilla orchid. Ideal for those who love fruity and floral smells.


ARIANA GRANDE Cloud Eau de Parfum Spray 30ml, $33 £24.50 | The Fragrance Shop

Top notes: Lavender Blossom, Juicy Pear, and Bergamot
Heart notes: Coconut, Praline, and Vanilla Orchid
Base notes: Creamy Woods, Sensual Musks

The Positions singer isn’t the only celeb with a booming fragrance buis however, Billie Eilish is in close second—thanks to her debut Eilish perfume.

This fragrance not only smells good but looks like a piece of art. The bottle is a gold bust of Billie herself and will make any surface in your home look expensive. Billie’s perfume has received over 60,000 searches and features spicy, woody notes, blended with vanilla and cocoa—Yum!


Eilish Eau de Parfum $68 | Billie Eilish Fragrances (Currently unavailable in the UK)

Top notes: Mandarin, sugared petals, and red berries

Heart notes: Spices, cocoa, and vanilla

Base notes: Wood and musk

Britney Spears is also high on the list of best celeb perfumes, with Fantasy being searched over 20,000 times. It launched all the way back in 2005 but still appears to be as popular as ever—and the bottle gives us serious noughties nostalgia and who doesn't love that? 

This perfume will transport you back to a time of double denim and millennial pink thanks to its notes of red lychee, white chocolate, jasmine, and musk.


Fantasy Britney Spears Eau De Parfum £21.99 $22.60 | Amazon

Top notes: Lychee, Quince & Kiwi

Heart notes: Cupcake, Jasmine & White Chocolate Orchid 

Base Notes: Creamy Musk, Orris Root & Sensual Woods.

The Biebs also made the list! Justin Bieber’s Boyfriend fragrance is clearly still a staple among his Bielibers—Boyfriend is very fruity, with hints of orange, blackberry, and floral notes of freesia and vanilla orchid.


Justin Bieber Girlfriend Eau De Parfum Spray for Women, $31.78 £24.93 | Amazon

Top notes: Mandarin and blackberry

Heart notes: Pink freesia and star jasmine

Base notes: Vanilla orchid and sultry musk

Beyonce’s Heat perfume also deserves some recognition, with 6,150 searches to its name. It’s the ideal scent for a date night, thanks to its warm amber and almond notes.


Beyonce Heat Eau de Parfum Fragrance for Women 100ml, £34.95 | Amazon, 30ml $12.50 | The Fragrance Shop

Top notes: Red vanilla orchid, neroli orpur, magnolia delavayi, and blush peach. 

Heart notes: Honeysuckle nectar, almond macaroon, and creme de musk. 

Base notes: Giant sequoia milkwood, tonka bean, and amber.

See the full top nine most popular celebrity perfume picks below:


  1. Ariana Grande Cloud Eau De Parfum—125,000 searches
  2. Eilish by Billie Eilish Eau De Parfum—60,000 searches
  3. Britney Spears Fantasy Eau De Parfum—22,000 searches
  4. Justin Bieber Girlfriend Eau De Parfum—13, 400 searches
  5. Beyoncé Heat Eau De Parfum—6, 150 searches
  6. David Beckham Beyond Eau De Toilette—6,000 searches
  7. Michael Jordan Legend Cologne Spray—5,400 searches
  8. Nicki Minaj Pink Friday Eau De Parfum—3,600 searches
  9. Sarah Jessica Parker Lovely Eau De Parfum—2,400 searches
Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.