By Lauren Bravo
It’s official: green is the new black and there's never been a better time for sustainable living. Eco-friendly is no longer a quirky lifestyle trend, it’s a moral imperative. And, as the protest placards are keen to remind us — there is no Planet B.
However, it can be easy to feel overwhelmed by gloomy stats and give up before you’ve even begun. One of the biggest mistakes we make when it comes to sustainable living is believing our efforts have to be all or nothing; flawless or failure. When the truth is that lots of little, imperfect tweaks to our habits can add up to real, lasting change. And shopping more consciously doesn’t need to cost the earth, from the best sustainable activewear to the best sustainable jewelry brands.
So, start small and keep your resolutions realistic. From your wardrobe to your fridge to your bathroom cabinet, here are ten steps you can take towards living more sustainably.
Sustainable living: where to start?
1. Go secondhand first
With fashion’s carbon footprint bigger than international flights and shipping combined, modern slavery rife in supply chains, and 13 million items of clothing sent to landfill each week, our shopping habits have never been so in need of a makeover. But if going cold turkey on the high street completely is too big a leap, try adopting the #secondhandfirst rule instead. Before buying anything brand new, ask yourself: “could I get this secondhand?”
Thrift stores and charity shops aren’t the only options. Resale sites like eBay, Depop, and Vestiaire Collective can all be great places to snag a preowned bargain, often with the tags still on. There are also rental platforms that prove that clothes hire isn’t only for prom night, while swapping and borrowing from friends has the benefit of being ethical and entirely free. Just don’t spill anything.
2. Get a digital guide
Now that every brand is jumping on the sustainability bandwagon, sorting the good guys from the ones doing greenwashing can be tricky. Thankfully, there are apps for that. Good On You offers at-a-glance ratings for thousands of fashion brands based on their treatment of the planet, people, and animals. Meanwhile, the CoGo app helps you find nearby businesses that share your values, such as companies that are low-waste, climate-friendly, or living wage employers. You can also connect your bank account to calculate the carbon footprint of your spending, for a daily reminder that ‘voting with your wallet’ really does make a difference.
3. Wash more wisely
Around 25% of the carbon footprint of a garment comes from the way we wash and care for it. Synthetic fibers like polyester shed tiny microplastic particles into the water supply, while over-washing also reduces the lifespan of your clothes—all of which means you have full permission to skip laundry day and employ the sniff test instead. Treat stains with a spot wash instead of flinging them into the machine after every wear, and banish any lingering aromas by hanging them outside if you can. When you do put a load on (nobody’s suggesting you re-wear pants, don’t worry), try using a laundry bag like GuppyFriend to reduce shedding and protect your delicates.
- Sustainable vs ethical: what's the difference?
4. Ditch the disposables
Cotton may be a natural fiber but it’s a problematic fave, using 20,000 liters of water to grow a single kilogram. This means there’s little excuse for throwing it away on a nightly basis. So instead of cleaning with wipes and pads, switch to a reusable option like a good old-fashioned flannel or muslin (affordable, and great for exfoliating too).
5. Reduce meat and dairy consumption
It’s no secret that the paleo diet doesn’t do the planet any favors. A 2018 report from Oxford University claimed that giving up meat and dairy is “the single biggest way” to reduce your environmental impact. But if the idea of a halloumi-free future is too much to bear, even reducing your consumption by just 20% could make a significant dent in your carbon footprint—not to mention a few quid. So take things one day at a time, literally, with the Meat-Free Monday pledge, or even dip your toe in the vegan world with our vegan for beginners guide.
6. Opt for 'rejected' veg
More than a third of farmed fruit and vegetables never make it to supermarket shelves because they’re deemed “too ugly”—which, as well as being a concept for a Disney Pixar movie we would 100% cry at, is a massive problem for the planet. With food waste responsible for 6% of the world’s total greenhouse gas emissions, eating a crooked carrot is the least we can do. They might not be pretty, but that fruit and veg still have a great personality.
7. Look at your energy consumption habits
If, like us, you still hear your parents’ voice in your head telling you to turn off lights when you leave the room, now is the time to start listening. While household tech is getting cleaner and smarter, there’s still plenty of room to wise up on our own wasteful habits—and save money at the same time. If you can, switch to an energy supplier which uses renewable electricity from solar, wind, and hydro sources.
8. Bulk buy toilet paper (yes, really)
Instead of buying your toilet paper in small packs from the supermarket, look at bulk-buy delivery options. Bonus points if you can find one that's packaged in plastic-free paper.
9. Opt for shampoo bars instead of bottles
Ever since David Attenborough raised the alarm in Blue Planet II, single-use plastic has become the villain of our shopping baskets. Swerving it isn’t always easy—especially during these hyper-hygienic times—but some simple swaps can help you cut down your consumption.
One easy way to do this ditch shampoo bottles and opt for one of the best shampoo bars. The bonus is taking them all on holiday without worrying about liquid restrictions.
10. Repair, reuse, recycle, reduce
Memorize the four Rs of sustainable behavior, and put them into practice whenever you can:
- Repair anything that is broken or worn out before buying new, either by taking it to an expert (your local dry cleaner will mend and alter clothes for a reasonable price) or finding a YouTube tutorial and doing it yourself (or check out some of our best upcycle ideas, from fashion to home decor).
- Reuse everything you possibly can, from repurposing takeaway containers as Tupperware to using old t-shirts as cleaning rags.
- Recycle properly, even if it means a walk to your nearest collection. The smug points are worth it.
- Finally, reduce your consumption however you can; whether it’s through a no-buy challenge, renting, swapping, borrowing, or simply asking yourself: "do I really need this?"
We can’t shop our way to a healthier planet, but we can make better use of what we already have. Less really is more.
Lauren Bravo is a freelance writer and author of two books, What Would The Spice Girls Do? and How To Break Up With Fast Fashion. A shopping addict turned charity shop devotee, she quit fast fashion for good in 2019 and now writes about all the ways we can dress and live more sustainably – without breaking the bank or sacrificing our style.
Mercury in retrograde can affect your relationships: here's the number one thing to avoid
It's that time again! The final Mercury in retrograde, 2021's last chaotic cosmic event, is swooping in
By Danielle Valente •
Mercury in retrograde: what does it mean and 2021 dates to know
It's almost here: The dreaded Mercury in retrograde. What does it mean and, more importantly, why should you care?
By Danielle Valente •
The best sustainable jeans: the eco-friendly wardrobe upgrade
The best sustainable jeans to snap up now for an eco-friendly denim upgrade
By Charlie Bell •
Best sustainable jewelry brands: eco-conscious pieces to shop now
The best sustainable jewelry brands offering ethical bling, from using recycled metals to eco-friendly packaging
By Rosie Noake •
Pangaia: we've found the coolest sustainable fashion brand ever
Meet Pangaia, the sustainable brand taking over fashion with colorful and easy-to-wear pieces
By Manuela Rio Tinto •
These are the best sustainable fashion brands to have on your radar
Our edit of the best sustainable fashion brands will suit all wardrobes and budgets
By Manuela Rio Tinto •
H&M's sustainable swimwear is super stylish and affordable too
Sun, sand, and sustainability
By Naomi Jamieson •
Pandora sustainable diamond collection: it's here and we're in love
The Pandora sustainable diamond collection has just launched. Here's why it's so good and here's what we're buying.
By Naomi Jamieson •
The best upcycle ideas to try at home, from fashion to home decor
Earth Day These 19 creative upcycle ideas add value to everyday unwanted items in your home
By My Imperfect Life •
Everlane Track collection: its most sustainable loungewear line ever
The new Everlane Track collection features some seriously affordable loungewear
By Christina Izzo •