Olivia Rodrigo's pink hair transformation in 'Traitor' is sending fans into overdrive

We're calling it, Olivia Rodrigo! Pink hair is going to be the new color trend thanks to the pop star

Olivia Rodrigo attends The Academy Museum of Motion Pictures Opening Gala at Academy Museum of Motion Pictures on September 25, 2021 in Los Angeles, California
(Image credit: Matt Winkelmeyer / Getty)

We love a good breakup battle cry, but this Olivia Rodrigo pink hairdo in her "Traitor" music video might outshine the song itself. (No offense to her new single, of course.) 

We're calling it now: her new 'do is bound to be one of the most searched celebrity hairstyles TikTok, Instagram and Twitter have encountered. It seems the singer's fanbase is already thinking pink themselves...

Olivia Rodrigo pink hair transformation in 'Traitor'

Take it all in, ladies and gents. The 18-year-old pop sensation—who earned the title of Spotify's Song of the Summer with a cool, casual 600 million plays of "good 4 u"—has debuted another angsty, emotional love-gone-wrong track. 

We are totally into the song, but what we really can't get over are her long, tousled waves with light-pink highlights at the tips. Not only does it look adorable, but it totally fits in with the music video's aesthetic—a win-win. 

Copycat looks are coming in 10...9...8...

The internet reacts to Olivia Rodrigo's pink hair

As you'd expect, Gen Z is in love and begging the star to make this look a permanent one. Is it possible that the style is also a nod to Rodgrio's music icon, Miss Taylor Swift, who's also donned pink strands?

How to get the Olivia Rodrigo pink hair at home:

Thinking of channeling those "Traitor" vibes? We've got you covered. Just make sure to familiarize yourself with the best expert tips for dyeing your hair at home before you attempt this new style, whether you intend to keep it for the interim or long-term. 

"Do a deep conditioner before [dyeing] to help even out the porosity and make sure you have a clarifying shampoo on hand for when you have to wash it out," says Kristina Dimoplon, a stylist at Live By the Sword Salon in Brooklyn, New York. 

Dimoplon also notes that those with bleach blonde hair should be extra cautious before attempting a new color and those with processed and dry hair might risk getting stains on their locks. Always ask a stylist if you're uncertain about highlights!

Amazon, oVertone Haircare Semi-Permanent Color Depositing Conditioner ($25)

Amazon, oVertone Haircare Semi-Permanent Color Depositing Conditioner ($25)

Expect warm golden undertones with these vegan and cruelty-free pigmented conditioners. Though it works well on most hair shades, do note that it might not cover white or grey strands. Read the directions carefully for application how-tos. 

Amazon, Tints of Nature Fuchsia Bold Colour Semi-Permanent Hair Dye (£38)

Amazon, Tints of Nature Fuchsia Bold Colour Semi-Permanent Hair Dye (£38)

If you're thinking pink, the fuchsia, rose gold or pink hues of the Tints of Nature Fuchsia Bold Colour Semi-Permanent Hair Dye for damage-free coloring. See instructions for how to apply the vegan and cruelty-free formula. 

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.