Hailey Bieber's 'Strawberry Girl' makeup is a rosy dream—here's what to use to recreate it, including her *exact* $5 lip liner

Hailey's pink-themed, 'Strawberry Girl' makeup look has us buffing on blush like there's no tomorrow!

Hailey Bieber pictured with blushy, 'strawberry girl' makeup, whilst applying her new 'Strawberry-Glazed' Rhode Peptide Lip treatment/ in a pink gradient template
(Image credit: Rhode)

It's official, Hailey Bieber is in her 'Strawberry Girl' makeup era, as she swaps the 'latte' beauty trend for berry-pink blushy tones and faux freckles.

Yes, the model and Rhode founder has been putting us all onto this latest summery aesthetic, with her Instagram feed itself, basically becoming a mood board of inspo. In every snap, Hails can be seen rocking radiant, rosy cheeks accompanied by a pink, glossy lip—and even in one picture, a strawberry Rhode sticker—which we now know was teasing the release of her 'Strawberry Glazed' Rhode Peptide Lip Treatment, which lands on Monday, August 28.

And naturally, all this strawberry gal talk has left us dying to recreate her sweet, lived-in makeup look—especially after we learned that she used a certain $5 lip liner for her berry pout...So, grab your fave face sunscreens and best non-comedogenic foundations as we break down how to achieve Hailey's strawberry-glazed look...

How to recreate Hailey Bieber's 'Strawberry Girl' makeup look

Hailey Bieber is a lover of very glowy, fresh-looking makeup—in fact, she has, on numerous occasions, revealed that her beauty and skincare goal is to look like a 'glazed donut' and the same is also true for this new, blushy vibe but instead of the OG Krispy Kreme, we're taking inspo from the strawberry variation.

And before we dive into our product recommendations for recreating her sweet look, Hailey just shared a close-up of her 'strawberry' lip look, which features a $5 lip liner!


♬ original sound - Annie Korzen
Hailey's fave!

NYX Professional Makeup Slim Lip Pencil Creamy Long-Lasting Lip Liner

RRP: $5

Hailey paired this exact liner, in shade "Nude Truffle" with her new Rhode 'Strawberry Glazed' Peptide Lip Treatment.

The liner in question is the Nyx Professional Makeup Slim Lip Pencil in "Nude Truffle" and is the perfect everyday shade to pair with your fave lip gloss and of course, these other berry-inspired staples...

So, if you're looking to recreate Hailey's everyday 'strawberry girl' makeup, we'd suggest opting for a skin tint or glowy foundation, before curling your lashes and either applying mascara—Hailey's fave is Milk's Kush mascara—or opting for our beauty editor's go-to Vaseline lash trick.


Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) - Muspace Lofi

Then apply your cream blush (preferably a pink or pinky red) to your cheeks, before adding a few faux freckles across your nose and swiping on either a rosy lip balm or your multipurpose blush (like the ILIA lip + cheek tint) to your lips and topping it with gloss. If you're a true Hailey stan, this is where your Rhode Lip Treatment would also factor in.

This flushed look can be adapted to whatever coverage you prefer, but we'd suggest keeping it light, so that your natural skin texture glows through your blush, for that effortless vibe and opting for cream-based products, especially in the blush department.

Where did Hailey Bieber's Strawberry look come from?

While sporting a pair of gold Bottega earrings (the latest designer entry to Hailey Bieber's earring collection) the model took to Instagram and TikTok on Wednesday, August 2, 2023 to share her new, go-to summer beauty look.

She kept her makeup very natural and glowy but with a wash of pink across her cheeks, dotting on a few faux freckles, before adding a hint of mascara and finishing the look with a tinted, glossy lip.

For her base, she opted for a very sheer finish, but we should point out that Hailey's skin is almost impossibly clear (like seriously, how?!), so you can of course adapt this look to whatever coverage you're most comfortable with. We'd recommend the combo of e.l.f's Halo Glow underneath Armani's Luminous Silk foundation for a radiant, but medium coverage effect.

Now when it comes to Hailey Bieber's makeup products, we know she's a fan of cream blushes, which she applied to her cheeks with her ring finger for a soft finish, before also adding it to her lips—so your fave mutli-purpose makeup products will come in handy for this look! 

She has also previously shared that she likes to mix her blushes with her Rhode Glazing Peptide Fluid for a super sheer, sunkissed look.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.