The e.l.f Halo Glow Liquid Filter is going viral on TikTok and it's not hard to see why

To say the reviews of the e.l.f Halo Glow Liquid Filter are glowing is an understatement

e.l.f Halo Glow Filter Liquid in a silk template
(Image credit: e.l.f)
My Imperfect Life Verdict

According to reviews, it's a subtle and comfortable glow-giver that will help you achieve a clean-girl natural makeup look

Reasons to buy
  • +

    It gives you glass-like skin without blocking your pores

Reasons to avoid
  • -

    It's selling out fast

Right now, we’re obsessed with the ‘clean girl’ aesthetic makeup look—which is all about glowy no-makeup-makeup and to do it you need two key products; a blush that gives you that Hailey Bieber sunkissed look and a flawless liquid foundation or concealer—and the product that currently holds TikTok’s viral status is the e.l.f Halo Glow Liquid filter.

To define this product, think of a concealer that while making your skin look flawless, also nourishes and hydrates your skin—giving you a fresh, natural glow. Pretty dreamy right?

The Halo Glow complexion booster is jam-packed with some of our favorite ingredients, from hyaluronic acid to squalane and has exclusively five-star reviews. So if we’ve not yet convinced you to check it out, allow us to continue…

What does the e.l.f Halo Glow Liquid Filter do? 

Some shoppers are comparing this complexion liquid to the Charlotte Tilbury Hollywood Flawless Filter—which is high praise indeed—as it works as both a foundation and as a glowy filter-like highlighter.

e.l.f says it leaves you with a soft-focus-like filter on your skin IRL and describes it as a skincare-makeup hybrid. The best thing about it though is its versatility! 

You can use it in four ways, either wear it alone, mixed with your fave non-comedogenic foundation, under your makeup like a primer, or on top as a highlighter.

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e.l.f Halo Glow Liquid Filter 

RRP: $14/£14

As mentioned, the formula also features squalane and hyaluronic acid which means this bad boy is good for your skin! It will hydrate your skin, while the finely milled powders work to blur lines and pores for a smoother, soft-focus look. It’s also designed for all skin types—yay!

It comes in eight universal shades and can be adapted to your makeup routine easily.


So far it’s already a winner in the Beautyverse—especially since it’s under $15, unlike some of its competitors…

What are people saying about the e.l.f Halo Glow Liquid Filter?  

Let’s just say the Glow filter has equally glowing reviews—one happy shopper gave it five stars and said, “I am beyond stunned. I have the charlotte tilbury flawless filter. and did a side-by-side comparison on my face. I cannot spot a difference! It made my skin glow and I felt gorgeous. This is beyond worth it for the price. GET IT AS SOON AS IT GETS BACK IN STOCK BABES!!"

While another dubbed it a ‘Holy Grail’ product, before saying, ”This product did not disappoint! WOW, I absolutely love it. It goes on super creamy and feels hydrating on the skin. This is my new makeup bag staple. I have already told all my friends to buy this as well!!”

The consensus on TikTok is much the same, with videos racking up millions of views and likes for their first impressions of the new must-have glow filter. See for yourself…

@allisonknipe (opens in new tab)

♬ original sound - allisonknipe (opens in new tab)
@meganmauk (opens in new tab)

♬ original sound - meg (opens in new tab)
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♬ original sound - clare (opens in new tab)
Naomi Jamieson
Naomi Jamieson

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.