What is #Pamcore? Pam Anderson outfits are taking over TikTok

TikTok users are paying homage to '90s Pam Anderson outfits and toasting to the underrated fashion icon

Pamela Anderson, Pam Anderson outfits
(Image credit: Andrea Renault/Globe Photos/ZUMAPRESS; Allstar Picture Library / Alamy Stock Photo; Barry King / Alamy Stock Photo)

If you need even more proof that the '90s are back, the Pam Anderson outfits that are taking over Gen Z TikTok should do the trick.

The actress, model and Playboy cover girl is having a veritable comeback, not only as the subject of Hulu's new series Pam & Tommy (can you believe how uncanny Lily James' Pam Anderson transformation is?!) but on social media feeds, where fashion fans are finally giving the '90s icon her flowers for sparking some of the greatest style trends of the decade. (And we're not just talking about that iconic Baywatch red swimsuit.)

From her sparkly sets to cropped tops, mini dresses to eye-catching bucket hats, here are some of Pam's most memorable fashions, including how to get them for yourself. Meet #Pamcore. 

Pam Anderson outfits are taking over TikTok:

Whenever there is a new series to binge, you can count on TikTok to create a social trend out of it and for Pam and Tommy, it is #Pamcore. The #Pamcore corner of the video-sharing platform features people recreating Pamela Anderson's best fashion looks. 

The series—which stars Lily James and Sebastian Stan as Anderson and her ex-husband Tommy Lee, during the couple's infamous sex-tape robbery and the dramatic fallout that followed—not only is newing conversations around misogyny and consent but is also shining a light on the icon that is Pamela Anderson. And that is exactly what #Pamcore is.

From her figure-skimming '90s slip dresses to her rocker-chick leather bustiers (hello Barb Wire!) and the bold fits she's known to wear while strutting down award-show red carpets, Anderson's bombshell lewks are captivating the Gen Z set, with the hashtag #pamelaanderson clocking a whopping 130 million views.

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♬ You Could Be Mine - Guns N' Roses (opens in new tab)
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♬ The Sweet Escape - Gwen Stefani ft. Akon (opens in new tab)
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♬ Candy (Album Version) - Mandy Moore (opens in new tab)

Shop these Pam Anderson-inspired looks:

Want to get some of Pamela Anderson's '90s Cali-girl glam in your own closet? We can't blame you! Here are pieces that epically echo some of our favorite Pam style moments:


(Image credit: Andrea Renault/Globe Photos/ZUMAPRESS.com)
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ASOS, ASOS DESIGN Long Faux Fur Roll Back Bucket Hat in Pink ($16.10 (opens in new tab))

The outfit Anderson wore to the 1999 MTV Video Music Awards is so iconic that Kim Kardashian herself copied it for Halloween, with Jonathan Cheban subbing in for Tommy Lee. That supersized Ivy Supersonic hat was a showstopper but if you want something similar but slightly less dramatic, this fluffy faux-fur bucket hat will do. 

Barb Wire Year: 1996 USA Pamela Anderson Director: David Hogan

(Image credit: Photo 12 / Alamy Stock Photo)
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Pretty Little Thing, Black Faux Leather Lace Front Crop Top ($35 (opens in new tab))

Pam Anderson looked every bit the rocker chick (she did famously have relationships with rock stars Tommy Lee, Kid Rock and Bret Michaels, after all) in the leather ensembles she wore while filming Barb Wire. This lace-up "leather" top gives similar hardcore vibes. 

Actress Pamela Anderson introduces the performance of Kid Rock during the 29th Annual American Music Awards at the Shrine Auditorium in Los Angeles 09 January 2002

(Image credit: HECTOR MATA / Getty)
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REVOLVE, OW Collections Sequin Top ($120 (opens in new tab)), Sequin Skirt ($130 (opens in new tab))

Give 'em the old razzle-dazzle with a slinky, sparkly silver matching set à la the glittery number that Anderson wore to present at the 29th Annual American Music Awards in 2002.

Pam Anderson Planet Hollywood Opening at Forum Shops at Caesars

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SHEIN, Letter & Number Print Crop Tee ($7 (opens in new tab))

Pam Anderson might be Canadian-born, but she's got that breezy, all-American girl look down pat. A sporty, number-printed tee in a flirty crop-top length like Pam's is a cute-and-carefree take on a basic T-shirt.

Pamela Anderson and Tommy Lee Hard Rock Hotel & Casino Las Vegas Grand Opening Party Hosted by Peter Morton

(Image credit: Steve.Granitz / Getty)
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Showpo, Ennis Dress in Red Satin ($28 (opens in new tab))

We love a color block moment. We love it even more when it's a skin-tight red-and-pink number that's perfect for a steamy date night, like the one Anderson wore while attending the Hard Rock Hotel Casino Las Vegas Grand Opening Party with then-husband Tommy Lee in 1995.

Actress Pamela Anderson attends the 35th Annual 'Hollywood Allstars Night' Celebrity Baseball Game on August 22, 1992 at Dodger Stadium in Los Angeles, California

(Image credit: Barry King / Alamy Stock Photo)
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Steve Madden, Hayward Black Leather Boots ($159.95 (opens in new tab))

In the Pam Anderson style rulebook, all you need is a classic white tee, some denim Daisy Dukes, a waist-cinching belt and a sturdy pair of black cowboy boots to create a statement look. 

Liv is a freelance journalist currently studying English at university. She loves covering everything from entertainment and politics to lifestyle and travel. As well as writing for My Imperfect Life, Liv has bylines in The Times, HuffPost, Den of Geek, Bustle The Metro and The Bookseller.