TikTok's 'Tomato Girl' aesthetic is the ultimate vacation vibe we want to embody this summer

Entering our 'Tomato Girl' era—there's a sentence we'd never thought we'd write...

Tomato girl aesthetic: an image of someones legs in a pool, alongside a woman sat on the beach and a picture of an aperol spritz with an ocean backdrop/ in a pink template
(Image credit: Getty Images/ (L to R) Caroline Tompkins / Refinery29/ courtneyk)

Set to the dulcet tones of 'Love in Portofino,' TikTok has declared summer 2023 the season of the 'Tomato Girl'—but what is this new style movement exactly?

To start off, no this trend doesn't really rely on your passion for the cherry-red fruit but rather what it represents. We get it though—the name, like with that of 'Rat Girl summer' and 'coastal cowgirl', is a little odd, but once you get it, you get it. 

To put it simply, the 'Tomato Girl' aesthetic is inspired by a classic European summer, where you're wearing floaty linen outfits, sipping on Aperol Spritzes (so you know Jason Oppenheim will be on board) and gazing out to endless turquoise seas. And right now, it has TikTok absolutely besotted, so here's a full breakdown of the vacation-inspired trend and how to embody the vibe yourself...

What is the 'Tomato Girl' aesthetic?

While you might be picturing a beauty trend that uses the red tones of a tomato, or involves wearing only bright red clothing, think again. It's more the idea of a tomato, chopped over a fresh salad, with a glass of chilled wine in hand and the Mediterranean sun beating down on your back and the ocean shimmery out of the corner of your eye...(What a mental image).

With over 19 million views to its 'Tomato Girls' hashtag, this latest style aesthetic is a bit like the 'Italian Girl' style. It's inspired by summers when you're living in the sea, eating plates full of tomato-covered pasta and wearing only the best sunscreens for your face and a few spritzes of your favorite vacation perfume.

It's Mamma Mia vibes, with a hint of Call Me By Your Name and Roman Holiday, to create that nostalgic summer of love and core memories. Sign us up, per favore!

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♬ original sound - nina 💌
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♬ Somethin' Stupid - Frank Sinatra & Nancy Sinatra
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♬ Ma quale idea - Pino D'Angiò

You might catch a Tomato Girl wearing a white linen dress, with gold huggie earrings and a dash of red lipstick, carrying a basket full of fruit for her trip to a local Italian market. 

Influencers like Matilda Djerf have been sharing their own recent style of 'Tomato Girl' escapes and Sofia Richie's honeymoon also comes to mind.

What is the 'Tomato Girl' style?

Style-wise, it's all about linens and flowing dresses, skirts and coverups, as well as stylish Hailey Bieber-esque sunglasses.

Sandals like the Birkenstock Boston's also fulfill the assignment, along with cute straw bags and pearl and gold jewelry. 

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♬ Love In Portofino - Dalida & Raymond Lefèvre Et Son Grand Orchestre

From our sleuthing, the 'Tomato Girl' vibe seems to be more focused on the clothes, photographs (capturing the moments of your vacay) and overall decor of it all—so eating off blue patterned plates and enjoying platters of brightly colored foods. 

That being said, the makeup we've spotted in these videos is natural but glowy (with Red Wine makeup evening looks), while the hair is tousled and low-maintenance, or thrown up into an unbothered updo.

So, if you've got a summer trip booked or you just want to channel the romantic look, here's our pick of essentials...

MIL's picks for your 'Tomato Girl' aesthetic starter pack

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.