Fragrance is expensive. So it's important to know how to store perfume properly to keep it in the best condition and help prolong its life to make the most out of your bucks. But we're all good, because, of course, TikTok has come to the rescue with an important PSA about perfume storage—in particular where we shouldn't be storing it...
If you're a lover of the best perfumes for women—whether that be the best vanilla perfumes or floral perfumes or even if you tend to opt for cruelty-free perfume—they pretty much all come in stunning bottles so, of course, you want to show them off. And while some choose to do that by having them carefully placed on a bedroom dresser, others may opt for aesthetically arranging them in the bathroom. However, according to TikTok user Emelia (aka @professorperfume), that's a major no-no in the fragrance world...
In her video, which has now wracked up over 5.2 million views, Emelia showed a plethora of artsy images of perfumes, beautifully displayed in bathrooms before asking viewers: "See anything wrong with these photos?"
She says: "If you keep your perfume in the bathroom when you shower, all of the steam, all of the constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly..."
Before adding, "When you store them correctly they will last you for years and years."
But is it really that big of a deal? Actually yes—fragrance expert and head of marketing at The Fragrance Shop, Iember Gordon says: "Your fragrances may look pretty on your vanity or bathroom shelf, but fragrances can break down in fluctuating temperatures or humidity.
"If a fragrance gets hot and cold a lot, this causes it to 'sweat' and condensation can get into the fragrance and cause unwanted chemical reactions to occur, which can ruin your favorite scent."
Holly Hutchinson, founder of London-based perfume brand Memoize, also backs this up, telling My Imperfect Life: "Perfumes can change with different conditions. When creating perfumes we have to test the life of the perfume under sunlight, heat and freezing, to determine the performance of perfumes kept under these conditions.
"When a perfume comes into contact with any of these elements, it is possible that a perfume can age faster, and therefore change its smell and deteriorate—meaning it won't smell the same as it would if it were kept at room temperature and in normal light."
Holly then adds: "That's why we always advise keeping them at room temperature and not in direct sunlight!"
So, how should you store perfume?
If this news has totally ruined your bathroom decor (sorry, but also think of your perfumes!) Gordon has shared a few tips on correctly storing your fragrances.
Rather than storing them in the bathroom or on your desks, bedside tables, etc, Gordon notes to instead, "preserve them by storing them in a cool dark place, away from direct sunlight."
Examples of that could be:
- In a drawer
- At the back of a shelf
- In a storage cube
- In a dark corner of your bedroom
- In an underbed box
- In your wardrobe
While you might have thought a fridge could be a good space to store them, also be aware that this could increase the likelihood of water or condensation getting into the product—plus it could rust the packaging!
Basically, temperature and sunlight are the real killers of perfumes—so while they are pretty to look at, keep them protected in a cool, dark, dry space.
Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.
Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.
I am blush *obsessed* and this easy multi-use pick always gets me compliments
As a self-proclaimed blush connoisseur, I swear by ILIA's cheek and lip stick and hopefully, when my work is done, you will too.
By Naomi Jamieson Published
Emma Chamberlain just debuted the ultimate sexy chic updo—and the wispy look is perfect for fall
If you've been looking for a new, signature hair look for fall, Emma Chamberlain may have just come *through* for you...
By Naomi Jamieson Published