TikTok has once again come to the rescue of our beauty arsenal but this time, instead of makeup hacks, we've been given an important PSA about storing our perfume in the bathroom!
If you're a lover of the best perfumes for women—whether that be the best vanilla perfumes or floral perfumes or even if you tend to opt for cruelty-free perfume—then pretty much all come in stunning bottles so, of course, you want to show them off. And while some choose to do that by having them carefully placed on a bedroom dresser, others may opt for aesthetically arranging them in the bathroom. However, according to TikTok user Emelia (aka @professorperfume), that's a major no-no in the fragrance world...
In her video, which has now wracked up over 5.2 million views, Emelia showed a plethora of artsy images of perfumes, beautifully displayed in bathrooms before asking viewers: "See anything wrong with these photos?"
@professorperfume (opens in new tab) ♬ original sound - Emelia | Professor Perfume (opens in new tab)
She says: "If you keep your perfume in the bathroom when you shower, all of the steam, all of the constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly..."
Before adding, "When you store them correctly they will last you for years and years."
But is it really that big of a deal? Actually yes—fragrance expert and head of marketing at The Fragrance Shop (opens in new tab), Iember Gordon says: "Your fragrances may look pretty on your vanity or bathroom shelf, but fragrances can break down in fluctuating temperatures or humidity.
"If a fragrance gets hot and cold a lot, this causes it to 'sweat' and condensation can get into the fragrance and cause unwanted chemical reactions to occur, which can ruin your favorite scent."
And if you're thinking about eau de parfum vs eau de toilette or even a body mist, the same case stands.
Holly Hutchinson, founder of London-based perfume brand Memoize (opens in new tab), also backs this up, telling My Imperfect Life: "Perfumes can change with different conditions. When creating perfumes we have to test the life of the perfume under sunlight, heat and freezing, to determine the performance of perfumes kept under these conditions.
"When a perfume comes into contact with any of these elements, it is possible that a perfume can age faster, and therefore change its smell and deteriorate—meaning it won't smell the same as it would if it were kept at room temperature and in normal light."
Holly then adds: "That's why we always advise keeping them at room temperature and not in direct sunlight!"
So, where should you store your perfume?
If this news has totally ruined your bathroom decor (sorry, but also think of your perfumes!) Gordon has shared a few tips on correctly storing your fragrances.
Rather than storing them in the bathroom or on your desks, bedside tables, etc, Gordon notes to instead, "preserve them by storing them in a cool dark place, such as a cool drawer away from direct sunlight."
Basically, temperature and sunlight are the real killers of perfumes—so while they are pretty to look at, keep them protected in your wardrobe, or perhaps invest in a beauty fridge!
Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.
Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.
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