It's undoubtedly helped you brush up on your dance skills but the best beauty products on TikTok are also top of their game.
TikTok has become one of the most relevant social platforms globally in 2020. In fact, such is it's pulling power that it's no stretch to say TikTok has elevated CeraVe to cult status.
Suddenly this 15-year-old brand, famous for derm-approved affordable cleansers and moisturizers, is drawing a new Gen-Z following. This is largely down to Hyram, whose 5 million followers (including us) sit up and listen went he holds up CeraVe's salicylic acid-based cleanser, noting "I'm always recommending this one."
Crystallising the effect of the #TikTokMadeMeBuyIt hashtag, Stylight—the world’s leading online search platform for fashion, beauty, and design—has rounded up the TikTok skincare products that have been trending in 2020. How many of these have you tried?
This drugstore label has received over 1000% more clicks compared to last year, according to Stylight. The reason this CeraVe lotion is so damn popular? It's filled with the good stuff - hyaluronic acid to hydrate and ceramides to lock that moisture in the skin - while leaving potential irritants like scent out.
The Ordinary is single-handedly responsible for making ingredient minimalism sexy. No wonder it has received over 400% more clicks in the past year. One product, in particular, is a stand out. Meet the AHA 30% + BHA 2% Peeling Solution, the most Googled of The Ordinary's skincare stable. An acid cocktail (glycolic/lactic/tartaric/citric/salicylic) combines with hyaluronic acid to ensure that when the acids lift away dead skin cells, your skin is buffered from dryness or irritation. Big win.
This brand may be niche but we are willing to bet that everyone you know has at least tried one Paula's Choice product. Up 100% more clicks since last year, devotees have lost their minds over this treatment, which combines retinol, a proven ingredient for smoothing wrinkles and fading hyperpigmentation, with bakuchiol, a plant version with the same benefits and a soothing demeanor.
Over 800% growth in Google searches and a video with nearly 500k views, secured this game-changer a place in TikTok's viral skincare round up. Packed with centella asiatica, you really need to watch the video to see just how this soother takes down code red skin and inflammation in minutes.
Senior Beauty Editor, Future Publishing. Portfolio: Marie Claire, Cosmopolitan, Stylist.
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