The long-awaited JVN Hair collection, a labor of love by Queer Eye fan favorite Jonathan Van Ness, is set to hit shelves on August 31, 2021.
The main reason behind the line is to allow people to do what works for them, no matter what that might be. According to the website, the brand "sees all beauty, serves all beauty, and honors the uniqueness in each of us."
There are 10 products in the range with prices starting from $10 (£7) and are all silicone-free. In an attempt to differentiate the products from competitors, JVN utilizes hemisqualane, which goes to the core to strengthen hair strands. JVN Hair products are divided into four categories:
- Nurture (moisturizing)
- Undamage (strengthening)
- Embody (volumizing)
- Complete (treatment and styling)
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Ahead of the launch, JVN is also providing fans with a few opportunities. Shoppers are encouraged to sign up on jvnhair.com (opens in new tab) for a chance to win one of 200 influencer kits. That's pretty neat, but what's even better is that you'll also have the chance to win a hair styling session with Jonathan himself—the dream!
The reality TV star and stylist will also make an appearance in various cities throughout the fall to celebrate the launch: September 12, 2021, in Austin, Texas, September 16-21, 2021 in New York, September 26, 2021, in Miami and October 8, 2021, in Los Angeles.
The collection will be available on jvnhair.com (opens in new tab) and at Sephora (opens in new tab). If you need us, we'll be catching up on Queer Eye until the products goes live. Yes, we'll be snagging one of everything, thankyouverymuch!
Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment.
The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos, new TV shows and relationship trends.
Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets.
When Danielle is not working, you can usually find her reading a book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)