Jonathan Van Ness' JVN Hair is a celebration of uniqueness and inclusivity

JVN Hair is about to hit shelves, and we can't wait to stock up

Jonathan Van Ness attends the world premiere of "Cats" at Alice Tully Hall, Lincoln Center on December 16, 2019 in New York City
(Image credit: Dia Dipasupil / Staff via Getty Images)
Danielle Valente
By Danielle Valente
published

The long-awaited JVN Hair collection, a labor of love by Queer Eye fan favorite Jonathan Van Ness, is set to hit shelves on August 31, 2021. 

Whether you're striving to nail the liquid hair social media trend or searching for curly hair tips, this inclusive collection will help you achieve the 'do that's right for you. 

The main reason behind the line is to allow people to do what works for them, no matter what that might be. According to the website, the brand "sees all beauty, serves all beauty, and honors the uniqueness in each of us."

There are 10 products in the range with prices starting from $10 (£7) and are all silicone-free. In an attempt to differentiate the products from competitors, JVN utilizes hemisqualane, which goes to the core to strengthen hair strands. JVN Hair products are divided into four categories: 

  • Nurture (moisturizing)
  • Undamage (strengthening)
  • Embody (volumizing) 
  • Complete (treatment and styling)

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Ahead of the launch, JVN is also providing fans with a few opportunities. Shoppers are encouraged to sign up on jvnhair.com for a chance to win one of 200 influencer kits. That's pretty neat, but what's even better is that you'll also have the chance to win a hair styling session with Jonathan himself—the dream! 

The reality TV star and stylist will also make an appearance in various cities throughout the fall to celebrate the launch: September 12, 2021, in Austin, Texas, September 16-21, 2021 in New York, September 26, 2021, in Miami and October 8, 2021, in Los Angeles. 

The collection will be available on jvnhair.com and at Sephora. If you need us, we'll be catching up on Queer Eye until the products goes live. Yes, we'll be snagging one of everything, thankyouverymuch!

Danielle Valente
Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.


Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 


When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again. 

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