Molly-Mae Hague has been named creative director for PrettyLittleThing

She’s signed a seven-figure deal with the brand

Molly-Mae Hague seen attending PrettyLittleThing x Tatti Lashes dinner at The ivy Chelsea Garden on February 13, 2020 in London, England.
(Image credit: Getty Images / Ricky Vigil M / Contributor)

Former Love Islander Molly-Mae Hague has been named the new creative director for the fashion brand PrettyLittleThing.

Molly-Mae is a social media influencer with over 5.9 million followers on Instagram and 1.57 million subscribers on YouTube. Molly-Mae shot to fame on season five of Love Island and remains one of the most popular Love Islanders ever. Since the show, she has gone from strength to strength, becoming one of the biggest influencers ever. 

She is known for her gorgeous hairstyles and stylish outfits and unsurprisingly is involved in several partnerships including her Beauty Works x Molly-Mae hair styling range and of course her fashion collections with PrettyLittleThing.

Molly and PLT announced the news after weeks of hinting at something very big in the works. 

In her announcement, Molly-Mae said: “This is the biggest move in my career so far and I can’t explain my gratitude to my favorite brand in the world for trusting me with this role.”

So what is a creative director and does this mean Molly-Mae gets to run everything for PrettyLittleThing?

What does Molly-Mae’s creative director role mean? 

Well no, Molly-Mae does not get to run all of PLT, but as creative director of the UK and EU divisions, she gets to make some major decisions on the collections they make.

She'll be working with the design team to bring us all the latest trends and looks. Speaking of collections, Molly and PLT have also announced the release of her first collection as creative director: PrettyLittleThing by Molly-Mae.

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In her announcement, Molly said: “To celebrate this huge news I’m bringing you without a doubt my best collection to date, I’ve worked on this collection now for SO long and I’m beyond proud of it! Now LIVE and available to shop…. I can’t wait to see you all in it!✨”

We already know there will be some dreamy loungewear sets and several pieces that can go straight into our capsule wardrobe.

Speaking on the decision to make Molly creative director, CEO Umar Kamani, said: “This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand.

“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”

Is Molly-Mae a millionaire?

Hell yeah, she is! The deal was in the seven figures so yes, you can definitely call her a millionaire. 

This is a huge deal, putting it into context, The Independent has reported that when Molly-Mae signed on to become a brand ambassador for the company back in 2019, the deal was for £500,000.

Now she's creative director, and seven figures richer... clearly she must be one of the best star signs to make money as an influencer.

Naomi Jamieson
Naomi Jamieson

Naomi is a trainee News Writer with the Women's Lifestyle team. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on fashion, wellbeing, and entertainment for GoodTo and My Imperfect Life and is training for an NCTJ Qualification. 

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.