Purple blush is taking over TikTok and we’re obsessed

It's official, purple is the new pink

Purple Blush and eyeshadow on white background
(Image credit: Getty)

Just when we thought we’d seen it all as far as the best beauty hacks and trends go (the cream bronzer hack, the lube primer trend), TikTok hits us with another one. Say hello to purple blush, every beauty lover's latest obsession.

We know what you’re thinking: how can purple blush work? We thought the same—until we saw the trend in action.

We often see blush in shades of reds, pinks, and peachy tones, so the idea of applying a purple to the apples of our cheeks may seem terrifying. But just searching "purple blush" will bring up video after video of beauty lovers trying out the shade and ending up with the most beautiful and flattering hint of color to their faces.

The two products leading this trend are Rihanna’s own Fenty Beauty cream blush in ‘Drama Cla$$’ and the NUDESTIX blush in ‘Moodie blu’. 

As TikTok user Yashoras shows us, the payoff of both products is stunning. In the video, Yashora first tries the Fenty blush, which is a cool-toned, soft violet shade but when applied it just blends seamlessly, leaving the perfect hint of color and warmth. 

The NUDESTIX blush behaves similarly, but it's a far more pigmented and darker, more magenta-like purple.


💜✨PURPLE BLUSH SUPREMECY!!!✨💜 @fentybeauty @nudestix #beautytips #beautytutorials #makeup #fentybeauty #nudestix #fyp

♬ original sound - Yashora

Both look so natural, giving the perfect "just been outside in the cold winter air" look and we’re totally blown away. This video alone now has over 1.4 million views and is the best form of advertisement for the products.

Fenty Beauty, CHEEKS OUT FREESTYLE CREAM BLUSH in Drama Cla$$  $20 | £19.90

Fenty Beauty, CHEEKS OUT FREESTYLE CREAM BLUSH in Drama Cla$$  <a href="https://go.redirectingat.com/?id=92X1626994&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fcheeks-out-freestyle-cream-blush-drama-cla&sref" data-link-merchant="SkimLinks - fentybeauty.com"" target="_blank" rel="nofollow">$20 | <a href="https://go.redirectingat.com/?id=92X1626994&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fcheeks-out-freestyle-cream-blush-drama-cla&sref" data-link-merchant="SkimLinks - fentybeauty.com"" data-link-merchant="SkimLinks - fentybeauty.com"" target="_blank" rel="nofollow">£19.90

This dreamy violet-purple blush starts sheer but is very buildable.

The product is light, non-greasy, and instantly melts into your skin for an effortless wash of color, and glow.

NUDESTIX, NUDIES BLUSH in Moodie Blu, $34 | &nbsp;£22.40

NUDESTIX, NUDIES BLUSH in Moodie Blu, <a href="https://go.redirectingat.com/?id=92X1626994&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fwww.nudestix.com%2Fproducts%2Fnudies-blush%3Fnosto%3Dfrontpage-nosto-3%26variant%3D39321531875421&sref" data-link-merchant="SkimLinks - nudestix.com"" target="_blank" rel="nofollow">$34 |  <a href="https://www.awin1.com/awclick.php?awinmid=2082&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.lookfantastic.com%2Fnudestix-nudies-all-over-face-color-matte-7g-various-shades%2F11975850.html%3Faffil%3Dthggpsad%26switchcurrency%3DGBP%26shippingcountry%3DGB%26variation%3D13110745%26thg_ppc_campaign%3D71700000088329912%26adtype%3D%26product_id%3D13110745%26gclid%3DCjwKCAiA1aiMBhAUEiwACw25MV4LzV8PgCMiauIouCWR-oVHHYuC4BbtBnTA2j2I0ppDUeCMwjIDBRoCqRgQAvD_BwE%26gclsrc%3Daw.ds" data-link-merchant="lookfantastic.com"" data-link-merchant="SkimLinks - nudestix.com"" target="_blank" rel="nofollow">£22.40

The shade Moodie Blu is described as a deep eggplant purple, and is vegan, cruelty-free, gluten-free, and fragrance-free—so full of good things!

It easily gives your cheeks a natural-looking flush that looks fresh all year round. Plus the product is double-ended with a blending brush so it's super convenient.

Purple blush is ideal for those with darker skin tones: the Fenty will likely work better for those with cooler undertones, while the NUDESTIX blush shade will work for warmer undertones, as it has hints of pink.

Just like any good blush product, especially with creams, you can make the shades as bold or and natural as you like, and don’t forget the blush hack that can completely change your face shape.

Rihanna herself is even a fan, having obviously designed one of the viral products, but has also personally taken the trend one step further by pairing purple blush with matching lipstick. 

RiRi’s favorite makeup artist Priscilla Ono recently posted a picture of the singer with purple lipstick and captioned it: “Side note: y’all heard about the new purple blush trend? Yeah the right purple on the lips is fire too💜.”

We can’t wait to see TikTok users try out a purple cheek and lip combo!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.