Rihanna brings back raccoon hair in steamy Savage x Fenty Valentine’s Day ad

RiRi's raccoon hair reboot is almost as bold as the singer's sexy ensemble

 Rihanna attends Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California
(Image credit: Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)

Rihanna's raccoon hair made its debut in a steamy Savage x Fenty Valentine’s Day campaign, and it is certainly one of the singer's boldest beauty looks yet. 

Although Miley Cyrus' skunk hair left a lasting impression on those looking to up their color game, this mammal's unique style is much more pronounced in the haircare department. 

In order to achieve the look, you'll need a two-toned style that's akin to a raccoon's tail. You're able to mix and match colors to your liking, and for her February 14 collection, Bad Gal Riri opts for red and brown. She's even rocking a super-short fringe hairstyle that kind of reminds us of Gale Weathers in Scream 3. 

Rihanna's raccoon hair

Although there's a lot of sexiness in this shot, you can't help but notice RiRi's unique 'do. There are a bunch of bold looks all in one, and though they can be a lot for anyone to handle, somehow she pulls off the trends confidently. 

Most of us might feel a bit odd for sporting strands à la Meeko, but we can't say we'd expect anything less from Rihanna. It might be too daring for us, but major props to the entrepreneur for giving it a go—and pulling it off. 

Raccoon hair on TikTok

Perhaps the bold style will make a comeback and land on the list of 2022 hair trends, even though it was popular in the 2000s. It does make us nostalgic for our 2005 Hot Topic days and summers at the Warped Tour. 

Naturally, such a trend has taken over FYP and inspired the TikTok generation. Are you willing to give this social media-approved look a go? Personally, we're going to leave this one to RiRi. 


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Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.