Which Euphoria cast member earns the most on social media?

They’re making some pretty pennies

Collage of Zendaya, Jacob Elordi and Sydney Sweeney
(Image credit: Getty Images / Amy Sussman / Leon Bennett/WireImage / Axelle/Bauer-Griffin/FilmMagic)

The angsty, coming-of-age drama that is Euphoria season two has been dominating our social feeds for weeks. We’ve seen endless tutorials on how to do the Euphoria makeup looks, to fans recreating Maddy’s best hair looks—even celebs like Megan Fox have tried out the TikTok trends inspired by the series.  Euphoria is a real winner on social media, but have you ever wondered which Euphoria cast member earns the most on it?

From its glamorous Y2K-inspired outfits to its gritty, emotional scenes, the series is one of the most popular on TV right now, with millions of clips, memes, and reactions being shared after every new episode.

There are even filters that show you which Euphoria cast remember you are based on your star sign! So it’s safe to assume the star-studded cast is reaping in the rewards, but who is receiving the biggest paycheck when it comes to Instagram posts?

According to CasinoBee (opens in new tab), the answer may not really be a surprise but the numbers sure are impressive. 

1. Zendaya

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The winner, topping the social media-rich list is—you guessed it—Zendaya.

The actress was the youngest ever to win an Emmy for her portrayal of Rue in the series and reportedly earns upwards of £200,000 per paid Instagram post.

Zendaya, who is currently dating her Spidey co-star Tom Holland, is probably the biggest name in the show, starring in movies like The Greatest Showman, Spiderman No Way Home, and Dune, so she was always going to cinch the top spot.

2. Jacob Elordi

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Claiming the second spot is one of Euphoria’s villains, Nate Jacobs aka Jacob Elordi, who earns an average of £21, 384 per paid post.

3. Alexa Demie

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Nate's on and off again on-screen girlfriend Alexa Demie (Maddy) comes in third, earning £7,897 per post.

4. Sydney Sweeney

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Demie is closely followed by Sydney Sweeney with £7,676. She's amassed enormous mainstream attention with her roles in Everything Sucks, The Handmaid's Tale, and of course Euphoria, especially this season with her Nate plot line...

5. Hunter Schafer

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Hunter Schafer, who by the way is dating co-star Dominic Fike, is fifth on the list, getting paid around £7,389. 

All very impressive numbers wherever they are on the list, it just goes to show the power of social media—but we’re guessing it doesn’t come close to their Euphoria paychecks…

As a spokesperson for CasinoBee says: “The huge popularity of Euphoria sets each cast member up for extreme exposure throughout the time the series is on air, these figures also demonstrate that cast members can make enormous amounts from paid deals purely on Instagram.”

Which Euphoria cast member earns the most per Instagram post?

1. Zendaya: £234,753

2. Jacob Elordi: £21,384

3. Alexa Demie: £7,897

4. Sydney Sweeney: £7,676

5. Hunter Schafer: £7,398

6. Barbie Ferreira: £5,897

7. Eric Dane: £5,871

8. Angus Cloud: £2,476

9. Maude Apatow: £2,102

10. Algee Smith: £1,994

11. Nika King: £263

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.