Does Ulta sell Rare Beauty? Here's what you need to know before your next makeup haul

Does Ulta sell Rare Beauty? Here's the sitch before you go on a hunt for Selena's best-sellers...

Rare Beauty products: the Soft Pinch Blush, Warm Wishes Bronzing stick and Perfect Strokes mascara/ in a pink and red template
(Image credit: Rare Beauty)

There's nothing better than finding all your beauty staples at one retailer, so for all you Selena stans out there—does Ulta sell Rare Beauty?

Is there anything worse than trekking all the way to your go-to cosmetic store, only to find that one of your favorite makeup brands isn't stocked? And the same goes for online shopping when you've curated the perfect beauty haul only to find one of your essentials unavailable—meaning double the shipping costs from ordering it elsewhere. This is one of the main reasons why fans are so thrilled that Glossier is at to Sephora US, at last—but what of brands like Rare Beauty?

Thanks to its viral status, certain items from Selena Gomez's beauty line, are often sold out—meaning fans are scouring other mega-retailers like Sephora, Nordstrom and Ulta, in the hopes of snagging the out-of-stock bestsellers. So to that end, is Rare Beauty at Ulta?

Does Ulta carry Rare Beauty?

From the Rare Beauty Tinted Moisturizer and Rare Beauty Mascara to the Rare Positive Light Liquid Luminizer, can you shop Selena's favorite makeup products at your local Ulta?

Alas, the answer is no, there is no Rare Beauty at Ulta, online or in-store, at least, not at the moment anyway. Ulta does however, stock a ton of popular brands including e.l.f (meaning you can shop the viral e.l.f Halo Glow Filter) and big names like Hourglass and Lancome—whose Teint Idole Ultra SPF15 Foundation Stick is one of the best non-comedogenic foundations on the market. But sadly, no Rare Beauty as of yet.

That being said, Ulta does also carry a number of other celebrity-owned brands in its lineup, including Fenty Beauty and Ariana Grande's perfumes—meaning there's definitely a chance Rare Beauty could join the Ulta family one day.

What stores sell Rare Beauty?

So, where do they sell Rare Beauty, exactly? Despite this very disappointing Ulta news, it turns out a lot of places stock Selena's beauty brand. You can of course, still shop all of the best-selling and most coveted Rare Beauty products directly from the brand's website and from Sephora!

Rare is available both online and in-store at Sephora US and Sephora UK, as well on Space NK. So if you were hoping to take advantage of the next Sephora sale and add the Rare Beauty Setting Spray or Rare mascara for instance, you're in luck!

You can also find Rare Beauty at Amazon—though not currently at stores like Target or Nordstrom.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.