Does Ulta sell Rare Beauty? Here's where you can shop all of Selena Gomez's faves

Does Ulta sell Rare Beauty? If you're planning your next Ulta haul around Selena's bestsellers—here's what you need to know...

Rare Beauty: The Soft Pinch Blush, the tinted moisturizer and the positive light liquid luminizer/ in a pink and orange template
(Image credit: Rare Beauty)

There's nothing better than finding all your beauty staples at one retailer, so for all you Selena stans out there—does Ulta sell Rare Beauty?

Is there anything worse than trekking all the way to your go-to cosmetic store, only to find that one of your favorite makeup brands isn't stocked?  And the same goes for online shopping when you've curated the perfect beauty haul only to find one of your essentials unavailable—meaning double the shipping costs from ordering it elsewhere. This is one of the main reasons why fans are so thrilled that Glossier is at to Sephora US, at last.

Plus, perusing mega-retailers like Sephora, Nordstrom and Ulta also means a second chance at snagging products that are otherwise sold out from the brand's official websites—which brings us to Rare Beauty.

Thanks to its viral status, certain items from Selena Gomez's beauty line Rare, are often sold out or only available in certain shades on the Rare site—meaning fans are scouring the web to find them elsewhere. 

So, is Rare Beauty at Ulta? From the Rare Beauty Tinted Moisturizer to the Rare Positive Light Liquid Luminizer, here's exactly where to shop Selena's favorite makeup products!

Does Ulta sell Rare Beauty?

Alas, the answer is no, or at least, not at the moment.

Ulta stocks a ton of popular brands including e.l.f (meaning you can shop the viral e.l.f Halo Glow Filter) and big names like Hourglass and Lancome—whose Teint Idole Ultra SPF15 Foundation Stick is one of the best non-comedogenic foundations on the market. But sadly, no Rare Beauty as of yet.

That being said, Ulta does also include some other celebrity-owned brands in its lineup, including Fenty Beauty and Ariana Grande's perfumes—meaning there's definitely a chance Rare Beauty could also come to Ulta one day!

What stores sell Rare Beauty?

So, where do they sell Rare Beauty, exactly? Well despite this disappointing Ulta news, it turns out a lot of places stock Selena's beauty brand. You can of course, still shop all of the best-selling and most coveted Rare Beauty products directly from the brand's website and from Sephora!

Rare is available both online and in-store at Sephora US and also online at Sephora UK (which will soon be getting an IRL store location!), as well on Space NK. So if you were hoping to take advantage of the next Sephora sale and add the Rare Beauty Setting Spray or mascara for instance, you're in luck!

You can also find Rare Beauty at Amazon—though not currently at stores like Target or Nordstrom.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.