Selena Gomez makeup: the best products from her line and how to recreate her look

Want the 411 on Selena Gomez’s makeup, from her Rare Beauty picks to her everyday routine? You’ve come to the right place

Selena Gomez smiles, wearing red lipstick and a pink top/ in a pink template with her Rare Beauty soft pinch Blush and Rare Beauty Bronzer stick
(Image credit: Getty Images/ Tibrina Hobson/FilmMagic/ Rare Beauty)

Selena Gomez is the moment right now—from her moving documentary My Mind and Me, where she details the extent of her health conditions, to her iconic photo-op with Hailey Bieber. Even her makeup line, Rare Beauty is a viral favorite on TikTok. So, why not take a moment to delve into Selena Gomez’s makeup staples and her go-to, everyday beauty routine? 

Unless you’ve been living under rocks, you’ll have no doubt seen Selena’s Rare Beauty blush all over your TikTok feed. It’s a product you’ll spot time and time again in favorite product rounds ups, especially from lovers of the natural ‘clean-girl’ vibe. The pigmented blush has reached holy-grail status, as have a number of Selena’s other Rare creations.

So, we figured why not explore all of Selena’s fave Rare products (and all the best sellers in general) and how she achieves her dreamy, everyday makeup look that inspired her line in the first place!

TikTok’s top Rare Beauty picks 

On the list of TikTok’s viral products, we have the uber pigments Soft Pinch Liquid Blush. As far as TikTok is concerned, this is the blush to end all blushes—especially if you love a sunkissed look.

Though this blush does need to come with a word of caution, it’s VERY pigmented—which many fans learned the hard way. A little really does go a long way, which is a bonus if you ask us because your blush lasts longer which in turn means you’re getting value for your money.


Rare Beauty Soft Pinch Liquid Blush

RRP: $20/ £19

This blush comes in 11 shades and is super pigmented. Just one dot will deliver a long-lasting, stunning blush look. You can even shop it in a purple blush shade!

It's featherweight formula is designed to feel almost like a second skin and is buildable.

We’d recommend applying this product with either your fingers or a damp beauty sponge for the best coverage and natural effect.

The Positive Light Liquid Illuminizer is also a TikTok fave, as it creates that dreamy ‘glazed’ look that Hailey Bieb’s is such a fan of. It’s also a great multipurpose makeup product—as not only can you mix it with your foundation, like the elf Halo Glow filter but you can mix it with your blush, for a super dewy, flushed look—the dream. 


Positive Light Liquid Luminizer Highlight

RRP: $22/£21

This liquid highlight comes in eight shimmery shades to compliment every skin tone. It creates the perfect glass-like look and is both blendable, for a really natural look and buildable for a bolder look. 

The formula, like all of Rare's products, is vegan and cruelty-free.

If you’re a fan of the Charlotte Tilbury Pinkgasm Hollywood Light Wand but can’t justify the price—the Soft Pinch Blush and Positive Light highlighter combo might be worth a try first…

Selena Gomez’s Rare Beauty Makeup staples 

From Selena’s TikTok tutorials we’ve sussed out a few products she reaches for the most, including the Positive Light tinted moisturizer (which is one of the best foundation options if you have sensitive skin) and the Warm Wishes Effortless Bronzer Stick.


Eyeliner and lips are secret so I guess 6 products 😂

♬ About Damn Time - Lizzo

The Only Murders in the Building actress also frequently uses the Liquid Touch Brightening Concealer and the Stay Vulnerable Melting Blush compact—instead of the viral Soft Pinch blush.

She also lists these four products as the four she uses in her ‘10 minute’ everyday routine.


Rare Beauty Liquid Touch Brightening Concealer

RRP: $19/£18

This concealer comes in 32 shades and is a lightweight and hydrating formula that won't cause piling or a cakey look. 

It works to instantly hide blemishes, dark circles, and redness and offers buildable coverage to cover even the stubbornness zit!


Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

RRP: $29/£26

This tinted moisturizer comes is available in 26 shades and is designed to be 'no-makeup makeup in a bottle.'

It's easy to blend on and is very comfortable to wear, as it's lightweight and 'breathable.' It also has built-in Broad Spectrum SPF 20 sunscreen and Vitamin E but is never sticky or greasy.


Rare Beauty Stay Vulnerable Melting Blush

RRP: $21/£18

This adorable millennial pink, compact blush come in five shades and features a first-of-its-kind formula that combines pigments with a non-greasy blend of lightweight oils and spherical powders for a 'mistake-proof blush.' 

It creates a natural blush look, while also blurring pores, for a super seamless look!


Rare Beauty Warm Wishes Effortless Bronzer 

RRP: $23/£22

This bronzer stick is a favorite of Selena's, it's buildable, lightweight and melts into skin for a believable, sun-kissed look.

It's also non-greasy and water-resistant, so it won't budge all day!

How to recreate Selena Gomez’s makeup look

Selena tends to go for a natural but snatched look. She starts with her tinted moisturizers, followed by her concealer which she places under her eyes, on her nose, forehead, and chin (finally a relatable concealing routine!).

She then takes her bronzer stick and brush and carves out her cheekbones, jawline and then takes it over her forehead before blending it out for a subtle but defined look. She follows up with her blush, which she applies her blush with a fluffy brush on the apples of her cheeks.

For her eyes, she often uses bronzer for her eyeshadow—and opts for liquid eyeliner. Selena also has a clever mascara hack of using tweezers to pinch together her lashes together to create a defined and pointy 60-style look.

The Rare singer then sometimes finishes off her look with a pop of lip colors, usually opting for a coral pink or orangey/ red shade.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.