Everything we know about Sephora UK—including when it's coming and how to shop

Here's the lowdown on what we know about Sephora UK—from when the website will land to what brands will be available to shop

three young people using Sephora UK skincare products
(Image credit: Sephora)

After years of hoping, the arrival of Sephora UK is finally upon us! The Sephora UK website will be opening in a matter of days and it's everything Brits have been hoping for. You'll soon be able to shop everything from the best non-comedogenic foundations to TikTok's favorite skincare products all in one glorious place. So while you compose yourself over this bombshell news, allow us to dish on everything we know about Sephora UK.

As all beauty lovers will know, no sale is quite as legendary as the Sephora sales, where you can find everything from the best perfumes for women to the best hyaluronic acid serums and brands like Fenty, Olaplex and Kiehl's massively discounted. But until now, Brits have been sorely deprived of all the dreamy makeup and skincare savings.

So we're delighted to announce that Sephora UK is finally happening and soon! Here's everything you need to know...

When is Sephora coming to the UK?

Set your calendars for the October 17 people! On that magical day, the UK beauty website formerly known as 'Feel Unique' will become Sephora UK's official website (opens in new tab) after the beauty giant acquired it.

The new website—which has been described as 'fully immersive'—will of course feature Sephora's signature black and white stripes and will come hand-in-hand with a new Sephora App, to ensure UK consumers can shop all things beauty, haircare and fragrance to their heart's content!

Will there be a London Sephora store?

As mentioned, Sephora will be taking over Feel Unique's former website, but there are no plans for any physical stores quite yet.

However, there will be an immersive live event to celebrate the store's online opening at London's One Marylebone on October 20. Tickets will be available to purchase from October 11.

As for shopping, simply search 'Sephora.co.uk'—eek, it still sounds so surreal!

What brands will be on sale at Sephora UK?

Landing on Sephora UK will be cult-favorite brands like Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection. 

And that's not all,  shoppers will also be able to snap up an expansive assortment of premium beauty brands like Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, Jonathan Van Ness's haircare line—JVN, and viral Korean Skincare fave Glow Recipe.

Oh, and if you thought this couldn't get any better—UK shoppers will also now be able to buy Sephora’s iconic holiday collections and advent calendars. Someone pinch us!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.