Hailey Bieber's signature perfume smells like a spring day in Paris—here's her ride-or-die scent plus affordable dupes

Want to smell like spring personified? Hailey Bieber's perfume can help with that...

Hailey Bieber pictured walking down the street in NYC, wearing an oversized camel coat and sunglasses - used for a piece on Hailey Bieber's perfume/ in a purple and pink template
(Image credit: Getty Images/ Gotham/GC Images)

Hailey Bieber's perfume of choice is as sophisticated as it gets and it deserves a prime spot in your best perfume collection, especially for summer...

We're really starting to wonder if there's any aspect of Hailey Bieber's style or beauty regime that won't influence us. From her glazed donut nails to Hailey's chic sunglasses, we've been obsessed with everything she touches. And now, we're even contemplating investing in her signature scent—and you probably will too.

For all our floral perfume lovers, Hailey's favorite perfume is a blend of botanical perfume notes, laced with mouth-watering fruits and musky wood tones, creating a fresh but ever-so-seductive scent. Here's where to shop the Rhode mogul's ride-or-die fragrance...

What perfume does Hailey Bieber wear?

So, what is this Hailey-approved scent you ask? 

Well, let's just say it's not cheap but it is elegant as hell. Hailey revealed to Harper's Bazaar that she wears Ex Nihilo Fleur Narcotiquet, a French-made scent that she just keeps coming back to. She said: "It's the scent that I've actually been wearing for a few years and I find myself always going back to that one."

And, in case you're wondering if this scent is really one she's worn for a while, we actually have receipts! In 2021, she told Bustle: "I don't remember if someone gave it to me, but I just fell in love with this one scent. All their scents are really beautiful."


Ex Nihilo Fleur Narcotique Eau de Parfum

RRP: $245 for 1.7 Oz

Described as a 'floral overdose,' this sophisticated and spenny scent, features top fruity notes of bergamot, peach and lychee, followed by heart notes of jasmine, peony and orange blossom.

Then, at its base, transparent wood, moss and musk give this perfume its seductive and skin-scent appeal. Personally, we think this would make a knock-out office perfume!

Formula-wise, Ex Nihilo Fleur Narcotiquet features a blend of floral notes, including jasmine, peony and orange bergamot, with sweet hints of bergamot and lychee, complete with woody base notes and musk. For a floral-first scent, it's as complex and rich as they come, but it's definitely an investment scent.

Like TikTok's favorite, more mature swap of Glossier You, Hailey's perfume is not your everyday purchase and if you can't swing $200 plus on a scent, we get it—so, we've also found you a few cheaper swaps...

MIL's edit of scents like *the* Hailey Bieber perfume

While we already know that Hailey is a lover of Ariana Grande's perfumes, we've found a few fragrances that feature a similar scent-anatomy to her fave and faithful Parisian fragrance.


Bon Parfumeur 001 Orange Blossom, Petitgrain and Bergamot Eau de Parfum

RRP: $53 for 1 fl oz

This scent is more on the fruity side than Hailey's but features similar notes of bergamot and orange blossom, with musky base notes.

It's a unisex scent that is also layerable, so you could also mix it with a more floral scent to be more comparable to Hailey's.


Le Labo Jasmin 17 Eau de Parfum

RRP: $220 for 1.7 fl oz

This cruelty-free perfume shares a very similar makeup to Hailey's, but it's still fairly pricey (though you can also snag 0.5 fl oz for $95). Jasmin 17 features a distinctive blend of bitter orange, with jasmine, orange blossom, neroli, warm sandalwood, amber and musk and a dash of sweet vanilla.

If you're looking for both a fruity/floral but musky scent, like Hailey's—this is one of the closest alternatives!


Gucci Flora Gorgeous Gardenia Eau de Parfum

RRP: $95 for 1 fl oz

For an even more floral vibe, this scent has notes of jasmine (like Hailey's!) but with pear, white gardenia and brown sugar.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.