TikTok says these budget scents smell *just* like Hailey Bieber's fave Ex Nihilo perfume

These three perfumes are Ex Nihilo Fleur Narcotique dupes, according to TikTok...

A bottle of the Ex Nihilo Fleur Narcotique perfume in a purple template
(Image credit: Ex Nihilo)

Ex Nihilo's Fleur Narcotique—aka Hailey Bieber's signature perfume—is heralded as one of the best floral perfumes on the market and TikTok may have just found a budget swap...or three. Here are the app's go-to Ex Nihilo Fleur Narcotique dupes!

This fabled 'floral overdose' scent, features a seductive blend of botanical and woody perfume notes, with heart notes of jasmine and orange blossom, laced with zingy hints of peach and bergamot. It's ever-so sophisticated but sadly, pretty darn spenny—setting you back $245 for 1.7 fluid ounce.

And while we're clued in on perfumes like Glossier You and even Maison Francis Kurkdjian's Baccarat Rouge 540 dupes, we've been scouring the internet for a cheaper alternative to Hails' go-to fragrance ever since the Rhode mogul let it slip. At long last though, TikTok has delivered...

TikTok's Ex Nihilo Fleur Narcotique dupes

So, what's a dupe for Ex Nihilo Fleur Narcotique, Hailey Bieber's fave perfume, you ask? According to TikTok—which has its own definitive viral list of best TikTok perfumes—there are actually a few similar budget scents out there, with similar aromatic makeups...

Up first is the Afnan La Fleur Bouquet perfume, which boasts similar notes of jasmine, peony and orange blossom. This scent already has a ton of reviews on Amazon with shoppers comparing it to Ex Nihilo's iconic fragrance—infact one reads: "It smells similar to Ex Nihilo’s Fleur Narcotique except maybe a little stronger and at a fraction of the price. I’m in love."


♬ Langit Yang Sama - Dalia Farhana

According to the app, it's a close match, but some felt its peach scent is stronger, so keep that in mind if you're not a lover of more fruity smells!

Another TikToker @arielleshoshana, described Ormonde Jayne's Levant perfume as being a close match to Fleur, thanks to its warm and floral, orange blossom-centered blend—though they described Fleur as being sweeter: "Levant is a little more lushly floral, you get a little more creamy flower petal. I'm not entirely confident I could tell them apart on someones else's skin." Alas though, it is similarly pricey, though a tad cheaper.


♬ Summertime Magic - Childish Gambino

A third perfume enthusiast named Zara's Red Temptation Summer a similar, floral alternative to Fleur Narcotique, with its similarly soft and powdery floral blend. It also features hints of sensual musk, with sweet notes of lychee and raspberry. 


♬ Sunshine - WIRA

And of course, if you're still wanting to invest in the real deal, here's where to shop it...


Ex Nihilo Fleur Narcotique Eau de Parfum

RRP: $245 for 1.7 Oz

This sophisticated number features top fruity notes of bergamot, peach and lychee, followed by fresh heart notes of jasmine, peony and orange blossom. Then, at its base, wood, moss and musk notes give this perfume its warm, seductive appeal. 

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.