A complete guide to the Vanilla Girl Aesthetic—the neutral and sweet-scented trend

Are you a sucker for vanilla-scented perfumes and cream home decor? Then you might be following the Vanilla Girl Aesthetic...

The Vanilla Girl Aesthetic: Products from H&M, philosophy, Sol De Janeiro, Summer Fridays and Maison Margiela in a cream and pink template
(Image credit: Products from H&M, philosophy, Sol De Janeiro, Summer Fridays and Maison Margiela)

The Vanilla Girl aesthetic is all over TikTok right now, but what does this neutral-hue-inspired, sweet-loving trend really entail? Here's everything we've sussed out about the vanilla-themed lifestyle, from the outfits and home decor to the must-have beauty products self-proclaimed vanilla gals seem to love.

If you’ve been scrolling  TikTok lately, you’ll no doubt have come across a plethora of minimal videos dedicated to  Vanilla Girl Aesthetic. Much like the Balletcore and Clean Girl Aesthetics, this new trend encompasses everything from natural-looking makeup and products (right down to the minimal packaging) to vanilla-scented perfumes—which appear to be at the very heart of the vibe. But it doesn't stop there, the trend also branches out into chic, cream home decor and simple, cozy outfits to add to your capsule wardrobe.

Right now, the app seems to be filled with compilations from the quote-on-quote ‘vanilla girls’ of the world, sharing their beauty products, home decor and outfits recommendation—and so far, a few brands, especially in the makeup and perfume department, keep cropping up again and again…

So, if you’re looking to fulfill your vanilla-themed dreams or just want to understand the aesthetic sweeping your For You page—here’s your full guide to the Vanilla Girl Aesthetic...Is anyone else suddenly craving vanilla frosting?


♬ original sound - Fonz

 What is the Vanilla Girl Aesthetic? 

From what we can tell, someone who fits the vanilla vibe loves neutrals, whether that’s cream knitwear or home furnishings—they also opt for sweet smells, especially where their haircare and body-care are concerned.

A vanilla enthusiast strives to smell like vanilla whenever they can, surrounding themselves and their homes with vanilla-scented candles (obviously) and other things that invoke soft and fluffy vibes.

In terms of makeup, the many many videos online would suggest it’s soft and minimal. Hair-wise, some might opt for vanilla almond-butter blonde tones or golden blonde highlights, but of course, this is definitely not a must—it’s all about the smells, products and a neutral-themed sense of style.

Where to shop Vanilla Girl Aesthetic staples

As mentioned, this trend seems to encompass everything from home furnishings to fragrances—but some brands seem to crop up time and time again. So, here are a few places to snap up some Vanilla Girl essentials

What are the beauty staples of the Vanilla Girl Aesthetic? 

While the saying goes "don't judge a book by its cover," if a product has a cream/neutral and chic, minimal packaging, a vanilla gal is going to be all over it.

So far we've spotted a few of TikTok's viral products in the Vanilla Girl roster, including the Rare Beauty highlighter and the Dior lip oil.

Vanilla Girl Aesthetic makeup


vanilla girl makeup🍦✨ #makeup #beauty #grwm #makeuptutorial #vanilla #vanillagirl #vanillagirlmakeup

♬ original sound - ౨ৎ

The makeup is very understated and includes things like gold shimmers or soft caramel eyeshadow shades (all of which can be found in some of the best eyeshadow palettes), brown eyeliner and vanilla-scented lip balms, with lip oils to really finish off the look.

Dewy skin—like most trends today—is also a must, so go for products like the e.l.f halo glow from that Hailey Bieber-esque 'glazed' foundation look. The vanilla makeup look also leans more toward bronzer than blush, to give that skin a 'golden hour' type of vibe.


Summer Fridays Overtime Mask

RRP: $46/£39

Summer Fridays products frequently feature in the Vanilla Girl compilations, thanks in part to their cute packaging but also thanks to their dreamy skincare ingredients. 

This mask has a blend of vitamin and mineral-rich pumpkin and apricot seed powder that works to hydrate and exfoliate the skin.


Charlotte Tilbury Hollywood Flawless Filter complexion booster

RRP: $44/£36

The Flawless Filter is a viral favorite on TikTok, for creating the perfect glass-like skin effect. It's available in 12 shades and is multi-use, so you can either use it as a base before foundation, as a highlighter or to create a glowy, diffused skin tint.


DIOR Addict Lip Glow Oil 

RRP: $38/£30

This lip oil is a viral favorite on social media thanks to its non-sticky formula that leaves your lips looking juicy and super shiny.

It's a must for anyone who prefers a natural lip, but stills want a slight shine and of course hydration!


Glossier Birthday Balm Dot Com

RRP: $14/£10

Of course one of the Glossier's Balm Dot Com's had to be included here somewhere! Vanilla gals everywhere are currently loving the Birthday Cake flavor, for obvious, sweet-smelling reasons.

These universal salves—which have a new formula—work to nourish the lips and are packed full of natural antioxidants to ward off dryness.

Vanilla Girl Aesthetic haircare must-haves

When it comes to Vanilla Girl haircare, damaged hair is a big no-no! The TikTok videos often feature hair oils, hair masks and aesthetic-looking shampoos and conditioners—with some of the best Olaplex products often making an appearance.


Gisou Honey Infused Hair Oil 

RRP: $92/£68

This oil is enriched with Mirsalehi Honey which is sustainably sourced and works to restore your hair's natural strength. It repairs damage while helping to tame frizz and flyaways. 

It also deeply nourishes and polishes split ends, leaving your hair silky smooth and shiny.


Olaplex No.7 Bond Oil 

RRP: $30/£28

This is one of the best-selling Olaplex products! This oil works to repair, strengthen and hydrate all hair types. 

It also leaves your hair super shiny, soft and offers heat protection up to 450 degrees F/230 degrees C.


OUAI Fine Shampoo + Conditioner Set

Shampoo RRP: $32/£28

Conditioner RRP: $32/£28

This set includes a shampoo and conditioner designed specifically for anyone with finer hair. They work to gently cleanse your locks while moisturizing and reducing frizz. The conditioner is especially good for thin hair as it's formulated with keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down.

Right now you can grab both in a set together at Amazon!

How to smell like a 'Vanilla Girl'

Say farewell to your favorite floral perfumers, because this trend revolves around vanilla-y notes—like Dua Lipa's favorite perfume, YSL Libre.

Yves Saint Laurent Libre eau de parfum

Yves Saint Laurent Libre eau de parfum

RRP: $119/£83

This stunning perfume is considered one of the best perfumes for women. 

It has notes of French lavender, tangerine, orange blossom, vanilla and white musk and just oozes sophistication. It's the perfect blend of masculine and feminine notes, creating the perfect unisex scent.


Maison Margiela Replica Jazz Club Eau de Toilette 

RRP: $51/£51

This perfume features warm and spicy notes of Vanilla, Tonka Bean, Vetiver and tobacco, blended with hints of liquor and leather.

A good trick also, to keep that dreamy vanilla buttercream bubble around you is to layer your scents. For example, use a vanilla-scented body lotion before then applying your perfume.

You could even add a sweet-smelling hair oil, like the cult favorite Gisou oil, to your tresses for an all-over delicious aura of vanilla.


Sol de Janeiro, Brazilian Bum Bum Body Cream

RRP: $48/£48

As mentioned, layering your scents is a great way to really get that vanillary scent to last all day. This cult-favorite body cream features notes of Vanilla, Salted Caramel and Pistachio. Its formula is also cruelty-free and works to visibly smooth your skin while imparting a touch of shimmer.


Philosophy, Vanilla Cake Shower Gel

RPP: $22/£15

This is another staple featured in a lot of the Vanilla Girl TikTok compilations. It lathers up to leave your skin feeling super soft and smelling like vanilla birthday cake, yum!

How to dress like a 'vanilla girl'

The style of a 'vanilla girl' ranges from white silky skirts to cream knitwear. It's minimal but trendy and basically includes all the staples you need for your capsule wardrobe, just in a very muted color palette.

Material is also key and you want to opt for soft, comfy loungewear, and fluffy jumpers!


H&M, Cable-knit jumper

RRP: $49.99/£34.99

You can go wrong with a cute, cream cable-knit jumper and this one from H&M is timeless! Pair with gold huggie earrings, or a pair of Ugg's for the perfect Vanilla gal fit!


H&M, Wide joggers

RRP: $24.99/ £17.99

One aspect of the vanilla-girl trend is comfort, so these cream joggers are the perfect cozy addition to your closet!


ZARA Soft Knit Sweater

RRP: $47.90/£29.99

This soft knit jumper definitely embodies the Vanilla girl vibe!

This Zara knit is available in sizes XS-XL and is made from 63% acrylic, 30% polyester, 6% wool (so it's nice and warm) and 1% elastane.


ZARA Satin Effect Long Skirt 

RRP: $49.90/£32.99

This high-waisted satin-effect skirt will not only pair perfectly with your new cream knit jumper but is also a great option for any upcoming Holiday parties!

It features a drawstring waist and is available in sizes XS-XL.

So, there you have it, everything you need to become a fully-fledged vanilla girl, but if this lifestyle is a little too sweet for you—the cinnamon girl trend, which is also spicing up TikTok (see what we did there?) might be more your vibe...

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.