These 'Viva Magenta' color beauty products are a perfect match for Pantone's 2023 color of the year

Bye-bye natural makeup—2023 is the year of 'Viva Magenta' color beauty products

Pantone's color of the year 2023 'Viva Magenta color beauty products from Dior, Charlotte Tilbury and Gucci in a red and pink template
(Image credit: Products from Dior/ Charlotte Tilbury and Gucci)

While we've been loving the natural 'Clean-Girl' Aesthetic makeup, Pantone has decided that 2023 calls for some bolder beauty looks, as they've named 'Viva Magenta' their color of the year. So, to reign in a season of red hues, we've rounded up all the best 'Viva Magenta' color beauty products—from matte magenta lipsticks and the best eyeshadow palettes to nail polishes...

While TikTok is obsessed with 'glazed' foundation and sunkissed blush makeup, the New Year might very well see a wave of red-themed looks taking center stage—whether it's bold, red eyeliner or a chic red lip, like Lily Collin's favorite lipstick for example.

This is thanks to Pantone dubbing shade 'Viva Magenta' (Shade: 18—1750) their color of the year for 2023. It's giving french-girl meets festive vibes and we're here for it.

So, to celebrate the new must-have dopamine dosing shade—here are the best magenta beauty finds to add to your beauty arsenal...

'Viva Magenta' color beauty products

While it is a very vibrant shade, don't be alarmed—you can actually work this shade into your everyday look, whether it's with your manicure or your makeup. You could even add a splash of magenta to your capsule wardrobe.

But before we dive into all our product recs, let's first break down exactly what part of the color wheel 'Viva Magenta' falls under.

First...is magenta pink or purple?

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While the color magenta normally evokes thoughts of deep pinks and even purples, Pantone's 'Viva Magenta' is actually described as "a nuanced crimson tone." Basically, a perfect blend of pinks and purples, but is considered a variation of red. 

In Pantone's announcement (opens in new tab), they said: "Brave and fearless, [Viva Magenta] is a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade." Now, that's quite the description!

The shade is also said to be a balance of warm and cool tones, meaning it's a shade that will compliment all skin tones—whether you have warmer undertones or colder, this red shade could become your new favorite lip shade!

Now, onto the fun part—let's talk Viva Magenta makeup...

'Viva Magenta' matte lipsticks

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DIOR Rouge Dior Matte Velvet Refillable Lipstick

RRP: $42/£34

This refillable matte lipstick in shade 999, is an exact match to the Viva shade. This Dior lippie is known for having a super hydrating feel, despite being matte and features a dreamy, velvet finish.


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Gucci Rouge a Levres Matte lipstick

RRP: $44/£36

Gucci Rouge lipsticks range comes in a number of Magenta-inspired options. We reckon shade 403 is the closest to Viva Magenta, but if you're looking for a more red-toned shade, go for 25.

This product packs a major punch, it's super bold and had a beautiful, velvet matte finish. 


'Viva Magenta' nail polish

If you're not ready to ditch your natural, Vanilla-Girl makeup routine, you can always rep Pantone's 2023 color on your nails.

Though, if you're a die-hard fans of Hailey Bieber's nails, we understand that Viva Magenta might be a bit of a jump—but our motto is New Year-New Nails!

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DIOR Vernis Nail Polish

RRP: $30/£25

Dior's nail polish shade in Massai (853) is the perfect nail look for the holidays and to reign in the New Year! The shade 878 is also a great option!

If you really want to rep Pantone's 2023 hero color, your manicure is a great place to start, especially if you're not very confident with wearing bright colors.


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OPI Nail Lacquer 

RRP: $13.99/£14.30

This shade of Dutch Tulips is a close match to Viva, and features a super glossy finish.

This color in particular is the perfect blend of pink and red.


'Viva Magenta' makeup

And if you're looking to just incorporate the shade subtly into your makeup routine, why not opt for a Magenta eyeshadow palette, or a pink/red blush...

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Charlotte Tilbury Pillow Talk Lip & Cheek Glow Cream 

RRP: $40/£30

This lip and cheek cream is one of our favorite multi-purpose makeup products!

It's buildable and creates the perfect glowy, natural blush look and lip stain effect!


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Huda Beauty Nude Obsessions Eyeshadow Palette Rich

RRP: $29/£27

This palette feature nine super-pigmented matte, and shimmer eyeshadows, all in a range of red/magenta hues.

This deep palette offers some of the very best eyeshadows for dark skin and you'll have everything you need to create the perfect smokey Viva Magenta eye look!


Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.