Right now we're all obsessed with getting our brows as full and fluffy looking as possible, a trend that definitely isn't isn't going anywhere any time soon (especially considering you can actually see them while wearing a mask).
Gone are are the super skinny, pencil thin brows that dominated 90s beauty trends (opens in new tab). These days most of us prefer a look that more closely resembles Lily Collins' eyebrows (opens in new tab) – which is fortunate, because our natural arches have only just grown back.
From the Brow Wiz pencil to Dip Brow pomade, Anastasia Beverly Hills is one of the go-to brands for brow products, so as someone who loves a brushed up and bushy brow, the brand's latest launch is right up my street – and probably yours, too.
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Described as a universally flattering brow setter, Brow Freeze allows you to "instantly achieve a full body fluffy brow that won’t budge without needing water or an activator", according to the brand. Perfect for creating feathered brows that won't need touching up throughout the day.
The end result is similar to the super popular soap brows (opens in new tab) hack, taming and fixing brushed up hairs in place with extreme hold. As this wax is a clear formula it also suits all skin tone and hair colors, so there's no need to worry about being unable to swatch for yourself before ordering online.
Anastasia Beverly Hills Brow Freeze, $23/£23, anastasiabeverlyhills.com (opens in new tab)
As is the case with many of Anastasia Beverly Hills' iconic products, Brow Freeze is also vegan, cruelty free and doesn't contain any oil, alcohol or parabens.
Don't know about you but we can't wait to get our hands on this one! Will you be shopping this new launch?
Anastasia Beverly Hills Brow Freeze is available to shop from January 11.
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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