TikTok and I go way back—here are *all* my viral product recs to buy this Prime Day

As someone who spends waaay too much time on TikTok, these are viral products I'm checking out...

A template with earrings and Anastasia Beverly Hills brow freeze and a picture of writer, Naomi Jamieson for an article on the best viral tiktok products in the Prime Day sale/ in a pink template
(Image credit: Amazon/ Future)

As someone who spends hours scrolling TikTok for my job, I just knew there had to be some major savings across all of my favorites in the Amazon Prime Day sale—from Prime Day beauty deals to any TikTok hack essentials.

After all, the app has truly become our one-stop for all things beauty and style recs, whether you're looking for anything from breakdowns of new aesthetics—like 'Tomato girl' or 'Latte makeup' —to the best non-comedogenic foundations and beauty dupes, like the viral e.l.f Halo Glow. It's a treasure trove of shopping goodness and one that I can scarcely resist.

So, with the Prime Day deals finally live (those Amazon Olaplex deals though!), here's everything I'll be adding to my cart—all of which have been influenced by my endless TikTok scrolling—because let's face it, the sheer amount of discounts are a tad overwhelming.

The best Prime Day deals on viral TikTok products

From TikTok's fave cryotherapy tools to viral dupes of Hailey Bieber's earrings, these are all of the top TikTok product deals that I, a beauty writer, will be buying (urm bank account willing, of course) this Prime Day...

Teardrop Chunky Earrings: was $13.99 now $11.19 (save $2.80) | Amazon US

Teardrop Chunky Earrings: was $13.99 now $11.19 (save $2.80) | Amazon US

These earrings are beloved on TikTok for being a close dupe to the trending chunky, Bottega earrings we've been seeing on every celeb lately—from Kendall and Kylie Jenner to Hailey B. 

Samnyte Hair Wax Stick: was $14.99 now $7.67 (save $7.32) | Amazon US

Samnyte Hair Wax Stick: was $14.99 now $7.67 (save $7.32) | Amazon US

Say goodbye to flyaways! This stick is a firm favorite on the app for those wanting to achieve that now-iconic, slicked-back 'Clean-Girl' bun.

OPI Nail Lacquer In Funny Bunny: was $11.49 now $8.04 ($3.45) | Amazon US

OPI Nail Lacquer In Funny Bunny: was $11.49 now $8.04 ($3.45) | Amazon US

Of course, the polish behind the viral 'glazed donut' nails is going straight into our carts! For a nail polish, OPI shades are on the pricier side, so whenever I can bag one for a discounted price I don't hesitate!

Glow Recipe Glowy Skin Prep Besties: was $57.20 now $44.80 (save $12.40) | Amazon US

Glow Recipe Glowy Skin Prep Besties: was $57.20 now $44.80 (save $12.40) | Amazon US

This set includes the viral Watermelon Niacinamide Dew Drops—which is a popular Glossier Futuredew dupe— and the Guava Vitamin C Eye Gel Treatment. Both are rarely discounted so go, go, go!

Anastasia Beverly Hills Brow Freeze:  was $23 now $16.10 (save $6.90) | Amazon US

Anastasia Beverly Hills Brow Freeze:  was $23 now $16.10 (save $6.90) | Amazon US

I LOVE this brow gel and am definitely taking advantage of the sale to restock mine! If you're a fan of the feathered eyebrow look, this product is a must and a little goes a long way. 

My top tip with this product is to make sure, once you've brushed up your brows to perfection, press them down with either the end of your brow brush or eyeshadow brush, to really stick those hairs down. Also, make sure you shut the lid tight, as it can dry out if you leave it open for too long.

ROSELYNBOUTIQUE Cryotherapy Ice Roller: was $9.99 now $7.99 (save $2 ) | Amazon US

ROSELYNBOUTIQUE Cryotherapy Ice Roller: was $9.99 now $7.99 (save $2 ) | Amazon US

I've seen this face roller in so many GRWM's and I'm desperately in need of a bit of depuffing in my life.

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Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant: was $34 now $27.20 (save $6.80) | Amazon US

This is a big hitter on TikTok, with rave videos discussing its pore-cleansing powers. I've been eyeing it for a while but alas it's rarely discounted, well, until now!

La Roche-Posay Thermal Spring Water Face Mist: was $19 now $13.30 (save $5.70) | Amazon US

La Roche-Posay Thermal Spring Water Face Mist: was $19 now $13.30 (save $5.70) | Amazon US

La Roche-Posay is a cult-favorite brand on TikTok and after watching Laura Harrier's in-flight skincare essentials video, I need this hydrating mist for my next vacay!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.