Hailey Bieber's hair color is a whole vibe—so here's an in-depth look at her new natural shade

Loving Hailey Bieber's hair color? Here's a look into her new warm-toned, brunette shade...

Hailey Bieber's hair color: Hailey pictured with a brunette bob in New York City, wearing black sunglasses and black coats in both images/ in a pink and purple check template
(Image credit: Getty Images: (L) Gotham/GC Images/ (R) Raymond Hall/GC Images)

Want to change up your hair look while still keeping things very subtle and natural? Allow Hailey Bieber's hair color to inspire your next trip to the salon...

Much like her 'glazed donut' nails did, Hailey's new bob hairstyle and new 'expensive brunette' shade is all over our TikTok feed and Pinterest hair boards. Unlike her best friend, Kendall—Hailey sidestepped the copper hair trend that dominated the 2022 hair trends for a hot second and instead opted to embrace her natural hue.

As we saw at the 2021 and 2022 Met Gala (where Hailey's nails took center stage) Hails has been fazing out her blonde highlights for some time and now, along with her new jaw-length bob—which is now pretty much confirmed to be a major 2023 hair trend because hello, Hailey has it—she's fully jumped on the "your color but better" hair movement. 

The whole your shade with a boost look is also tipped to be very popular this year, so if your hair is a close match to Hailey's or you just want to try something new, why not look to the Rhode Beauty mogul?

What is Hailey Bieber's hair color?

Much like with Hailey Bieber's makeup faves, fans of the model are keen to know what her hair color is defined as.

Effectively, she's currently rocking a warm-toned brunette, that is darker at the roots and melts into a more, golden hue towards the ends—which will be perfect as we transition into sunnier months and could actually be described as a chestnut shade.

As we saw at the 2021 Met Gala, where Hailey's sunglasses were the moment, Hailey previously had blonde highlights running through her ends and around her face and has also been a full-on blonde for years before that. However, at the Academy Museum Gala in October 2022, we saw her debut a full-on, darker brunette look, without a blonde streak in sight.

Since then, she's been repping brunette and now, along with her Italian bob cut, she's opted for a shade very close (if not spot on) to her natural shade.

Best reference pics of Hailey Bieber's hair color to show your hairstyist

So, if you're looking to recreate Hailey's au naturale shade, we've rounded up some of the best reference pictures of her hair, to show your stylist! P.S be sure to check out some of the best olaplex products, to achieve her glossy, healthy hair look...

Hailey Bieber pictured with a brunette bob on January 22, 2023 in New York City.

(Image credit: Getty Images/ Gotham/GC Images)

Here we can see Hailey's hair in day light and you can clearly spy those warmer, coppery/golden tones running through her tresses...

Hailey Bieber pictured with a short, brunette bob and wearing a leather jacket and sunglasses on January 27, 2023 in New York City

(Image credit: Getty Images/ Raymond Hall/GC Images)

Here's another good close up of the color, courtesy of Hailey's Insta...

Brb, off to book a hair appointment!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.