Meet 'Minx': HBO's steamy new feminist comedy

Minx, HBO Max's newest comedy, is serving up '70s nostalgia, girl power...and a few X-rated moments

minx hbo max season 1 episode 1
(Image credit: Katrina Marcinowski/HBO Max)

You've had '90s nostalgia in Pam & Tommy and '50s fabulousness in The Marvelous Mrs. Maisel—now get ready for the steamy '70s with Minx, HBO Max's buzz-worthy new comedy. 

The comedic newcomer, which premieres just in time to celebrate Women's History Month, follows one trailblazing woman's attempt to rid the publishing industry of sexism, though her initial plans for The Matriarchy Awakens are taken in a far different direction than she anticipates.

There are hilarious antics interwoven with feminist undertones and, yes, even full-frontal male nudity. (Does the prosthetic penis trend continue? You'll have to watch to find out!) Oh, and prepare for Jake Jackson, the man behind New Girl's beloved Nick Miller, to take on a totally unexpected role. 

Curious what else to expect? Read on!



'Minx' HBO: what is it about?

Joyce (Ophelia Lovibond) is ready to change the game.

She's had enough of publishers' societal expectations for women, so she attempts to empower them with her own magazine, The Matriarchy Awakens. The only problem? No one will publish it. 

Of course, there is one businessman who is willing to hear out her pitch: Doug of Bottom Dollar Publications (Jake Johnson), who thinks a few scandalous photos and talking about sex would do wonders for her mag's mission.

Needless to say, the two aren't quite on the same page in terms of direction, but could the first women's adult magazine be just what the publishing industry needs? In between liberal articles about women's health will be ads for different types of vibrators and yes, a few NSFW images. How will readers respond to Minx?

Take a step back to 1970s Los Angeles to see Joyce initiate a total uproar in her quest to put women on equal playing fields.

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Watch the 'Minx' trailer:

Doug: "Naked men!"

Joyce: "Do you even understand what it is I am trying to do here?"

Doug: "Of course I do. Feminism."

Looks like bringing this magazine to life is going to be quite an adventure, wouldn't you say?

'Minx' HBO cast: Who's joining Jake Johnson?

  • Ophelia Lovibond as Joyce
  • Jake Johnson as Doug
  • Taylor Zakhar Perez as Shane
  • Idara Victor as Tina
  • Oscar Montoya as Richie
  • Jessica Lowe as Bambi
  • Lennon Parham as Shelly
  • Michael Angarano as Glenn
  • Gillian Jacobs as Maggie

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How to watch 'Minx' tv show:

The new comedy will premiere on HBO Max on Thursday, March 17, 2022. Two new episodes will air weekly ever Thursday. 

For those who have yet to sign up for HBO Max, now is the time. The standard subscription is $9.99 per month, or upgrade with an ad-free experience for $14.99 per month.

Considering there is a masturbation gap and women's sexual desires have been labeled as taboo, it's only right that someone steps up to keep society aligned. Perhaps Joyce and Doug are the powerhouse duo the publishing world never knew it needed?

"I read something about one of these magazines and it struck me immediately: these magazines in the 1970s were feminist magazines, which I’d had no idea about,” Ellen Rapoport, the show's creator, told The Hollywood Reporter (opens in new tab)

Rapoport continued: "It was a workplace that was populated by feminists and pornographers. If you’re a TV writer and read that and don’t immediately think ‘workplace comedy,’ they take away your WGA card."

So, who is tuning in? 

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 


The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara. 


Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 


When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)

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