These celebrity-approved ways to wear eyeshadow add a dose of fun to your look

Stars like Gigi Hadid, Selena Gomez, Sabrina Carpenter, and Hailey Bieber are embracing subtle glam and natural looks this season

Close-up of young mixed-race woman looking to camera, smiling, wearing blue eye make-up, with hand near eye, with turquoise background
(Image credit: Jonathan Knowles/Getty Images)

It's officially Hot Girl Summer so if you're ready to hit the town whilst having fun with your make-up, take inspiration from all your faves like Gigi Hadid, Hailey Bieber, Sabrina Carpenter, and Selena Gomez who are all about a subtle-glam eyeshadow look. 

We know that using eye makeup (and one of the best eyeshadow palettes, like the Urban Decay Prince palette) in the right way can tie together an entire look. But the idea of putting together anything other than a smoky eye can instil fear even in those that know their way around said palettes. 

For the past year the "no makeup" look took over our beauty routine, but as summertime rolls up, stars are showing that you can still have a natural look with a twist. Most of us can appreciate good makeup tips and tricks, and who better than some of the hottest stars to show us?

Gigi Hadid's simple neon look

Neon colors are big for 2021, as it expertly displayed by Gigi Hadid who wears a bright neon orange in the corners of her eyes which compliments them and her skin tone too.

Follow her lead and don't go over the top. The key to this look is keeping things natural and simple, which pulls focus on your eyes. 

Illamasqua Beyond Artistry Palette | $45.13/£38

Illamasqua Beyond Artistry Palette | <a href="https://www.amazon.com/dp/B08JL25ZPH?tag=georiot-us-default-20&th=1&psc=1&ascsubtag=hawk-custom-tracking-20&geniuslink=true" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">$45.13/<a href="https://target.georiot.com/Proxy.ashx?tsid=110169&GR_URL=https%3A%2F%2Famazon.co.uk%2FIllamasqua-12320819-Beyond-Artistry-Palette%2Fdp%2FB08JL25ZPH%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">£38

This makeup artist's favorite palette features a selection of warm and cool tones to craft the perfect look. 

Hailey Bieber and Selena Gomez's natural smoky eye

Natural makeup looks are still very relevant this season and Hailey proves this. In her Instagram post, she wears minimal mascara and uses a natural brown tone around her entire eye to create a natural smoky eye look. 

With something as versatile as this look you can top it off with your favorite chapstick or nude lipgloss to add a shimmery effect to your final look.

Too Faced Born This Way The Natural Nudes Eyeshadow Palette | $47.77/£38.90

Too Faced Born This Way The Natural Nudes Eyeshadow Palette | <a href="https://www.amazon.com/dp/B0852SZ4XN?tag=georiot-us-default-20&th=1&psc=1&ascsubtag=hawk-custom-tracking-20&geniuslink=true" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">$47.77/<a href="https://target.georiot.com/Proxy.ashx?tsid=110169&GR_URL=https%3A%2F%2Famazon.co.uk%2Ffaced-born-this-natural-nudes%2Fdp%2FB0852SZ4XN%2F%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">£38.90

With every kind of nude in the palette, it makes a great option for many skin tones and shades. 

The beauty of this natural smoky eye look is that there are no rules. You can tone things down or amp them up depending on your occasion. If you want to go bigger (quite literally) take a note from Selena who was all about the darker brown, bolder mascara, and much smokier finish.

Whether you're just starting out or are a makeup pro, you could even use one of the best eyeliners for beginners to add a touch more drama to the finished look.

Refy Brow Collection—Medium | $58

<a href="https://click.linksynergy.com/deeplink?id=kXQk6%2AivFEQ&mid=47960&u1=hawk-custom-tracking&murl=https%3A%2F%2Frefybeauty.com%2Fcollections%2Fshop-all%2Fproducts%2Feyebrow-collection-medium" data-link-merchant="refybeauty.com"" target="_blank" rel="nofollow">Refy Brow Collection—Medium | $58

This kit has had some serious love over social media and promises to give you eyebrow goals. Read the full <a href="https://www.myimperfectlife.com/feature/refy-beauty-brow-kit-review" data-link-merchant="myimperfectlife.com"" data-link-merchant="refybeauty.com"">REFY beauty review as one beauty editor put it to the test to see if an influencer-approved brow kit, really can give you the best brows of your life. 

Sabrina Carpenter's soft luminescent eye look

June also means Pride Month which is the perfect opportunity to show off some of your best rainbow makeup looks. If you want to keep yours looking soft, Sabrina recently posted a glowing eye look that shows off each shimmery rainbow shade. She decided to keep the look more toned down with a holographic eyeshadow topped with mascara and a nude lip. 

Urban Decay Stoned Vibes Eyeshadow Palette | $51.50/£45.97

Urban Decay Stoned Vibes Eyeshadow Palette | <a href="https://target.georiot.com/Proxy.ashx?tsid=110169&GR_URL=https%3A%2F%2Famazon.com%2FStoned-Eyeshadow-Palette-Shimmer-Shades%2Fdp%2FB08FBJD888%2Fref%3Ddp_prsubs_2%3Fpd_rd_i%3DB08FBJD888%26psc%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$51.50/<a href="https://target.georiot.com/Proxy.ashx?tsid=110169&GR_URL=https%3A%2F%2Famazon.co.uk%2FUrban-Decay-Stoned-Eyeshadow-Palette%2Fdp%2FB08FBJD888%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="Amazon US"">£45.97

This glitter palette made our top list of eyeshadow palettes and is like jewels for your eyelids

With brands like Marc Jacobs releasing a Pride makeup collection, painting the rainbow on your eyes (or lips) has never been easier.

This summer is set to be full of bold and vibrant shades from neon to more toned-down natural looks. So, if you're looking to pair your best summer dress with an unforgettable makeup look, definitely add these celebrity looks to your beauty rotation.

Rylee Johnston

Rylee is a U.S. news writer for woman&home and My Imperfect Life who primarily covers lifestyle, celebrity, and fashion news. At times, she also reports on beauty, royals, entertainment, health, and travel. The latest fashion and beauty trends, along with any quirky travel destinations are her favorite topics to write about. 


Before coming to woman&home and My Imperfect Life, Rylee originally studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.


When she’s not writing articles, you can find her testing out one of the many restaurants New York City has to offer and planning her next travel destination. Her other hobbies also include hiking, ballet, yoga, and reading practically any book TikTok recommends.